SAP and PROS Team up to Provide One-Stop Commerce and Merchandising Solution for Airlines
May 16 2018 - 8:00AM
Business Wire
SAP SE (NYSE: SAP) today announced plans to partner with PROS
(NYSE: PRO) to enhance the SAP® Hybris® Commerce solution for the
travel industry with modern shopping and merchandising solutions.
Integrating PROS airline-specific shopping and pricing
functionality, as well as offer and order management, addresses the
need of airlines to engage, retail or acquire digital customers,
and sell to them using retailing capabilities. According to the
International Air Transport Association (IATA), air passengers are
expected to nearly double by 2036. Already today, there are more
than 40 million online queries every month related to airfares,
with four out of ten site visits coming from mobile devices.
The partnership was announced today in Houston at PROS
Outperform 2018 customer conference in a joint presentation by
Matthias Goehler, head of SAP Hybris Industry Solutions, and PROS
CEO Andres Reiner.
“With our partnership, we plan to integrate a best-of-breed
suite for airfare and ancillary shopping capabilities to our
existing NDC-compliant omnichannel commerce solution to offer a
one-stop retail shop to airlines,” said Goehler. “PROS and SAP
Hybris are entering into an agreement to offer a specific solution
to airlines that will enable them to consolidate their solutions
and save integration costs, which is designed to increase revenue
with personalized offers across the entire customer journey and
across all channels.”
The integration of PROS software allows the SAP Hybris solution
to combine shopping and merchandising capabilities for ATPCO fares
and flight ancillaries with the customer engagement solution from
SAP, consisting of SAP Hybris solutions for commerce, customer
profile for a single consented view of the customer, and marketing
for segmentation analytics and recommendation.
“We’ve partnered with SAP for almost a decade, delivering
solutions that are integrated with SAP Hybris solutions, as well as
their SAP ERP and CRM products,” said Reiner. “Today we have many
customers who rely on PROS and SAP together to power an intelligent
commerce experience. We are pleased to expand our partnership
beyond B2B to include the travel industry. Like many industries we
serve, travel is undergoing a dramatic shift, driven by the need
for solutions that enable companies to increase customer engagement
and provide a better buying experience.”
To learn more, visit the PROS website or follow PROS on Twitter
at @PROS_Inc.
Visit the SAP News Center. Follow SAP on Twitter at
@sapnews.com.
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a cloud software company
powering the shift to modern commerce by helping companies create
personalized and frictionless buying experiences for their
customers. Fueled by dynamic pricing science and machine learning,
PROS solutions make it possible for companies to price, configure
and sell their products and services in an omnichannel environment
with speed, precision and consistency. Our customers, who are
leaders in their markets, benefit from decades of data science
expertise infused into our industry solutions. To learn more,
visit pros.com.
Forward-looking Statements
This press release contains forward-looking statements,
including statements about the functionality and benefits of
revenue, profit realization and modern commerce software to
organizations generally as well as the functionality and benefits
of PROS software products. The forward-looking statements contained
in this press release are based upon PROS historical experience
with revenue, profit realization and modern commerce software and
its current expectations of the benefits of revenue, profit
realization and modern commerce software for organizations that
implement and utilize such software. Factors that could cause
actual results to differ materially from those described herein
include the addressability of an organization’s revenue, profit
realization and modern commerce software needs, the risks
associated with PROS developing and enhancing products with the
functionality necessary to deliver the stated results and the risks
associated with the complex implementation and maintenance of
revenue, profit realization and modern commerce software such as
PROS software products. Additional information relating to the
uncertainty affecting the PROS business is contained in PROS
filings with the Securities and Exchange Commission. These
forward-looking statements represent PROS expectations as of the
date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to
update or alter these forward-looking statements in the future
whether as a result of new information, future events or
otherwise.
From SAP
Any statements contained in this document that are not
historical facts are forward-looking statements as defined in the
U.S. Private Securities Litigation Reform Act of 1995. Words such
as “anticipate,” “believe,” “estimate,” “expect,” “forecast,”
“intend,” “may,” “plan,” “project,” “predict,” “should” and “will”
and similar expressions as they relate to SAP are intended to
identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking
statements. All forward-looking statements are subject to various
risks and uncertainties that could cause actual results to differ
materially from expectations. The factors that could affect SAP's
future financial results are discussed more fully in SAP's filings
with the U.S. Securities and Exchange Commission ("SEC"), including
SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of their dates.
© 2018 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well
as their respective logos are trademarks or registered trademarks
of SAP SE in Germany and other countries. Please see
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version on businesswire.com: https://www.businesswire.com/news/home/20180516005225/en/
PROS Media Contact:Yvonne Donaldson,
713.335.5310ydonaldson@pros.comorSAP Media Contacts:Michael
Baxter, SAP, +49 151 1719 6185mbaxter@sap.com, CETorSAP News Center
press roompress@sap.comorPAN Communications:Jenny Radloff or Nikki
Festa, 617.502.4300SAPHybris@pancomm.com, ET
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