Crocs Unveils Its Drew Barrymore ♥ Crocs Chevron Collection
May 01 2018 - 9:00AM
Business Wire
The special-edition collaboration includes
styles for women and children, just in time for Mother’s Day
Crocs, Inc. (Nasdaq: CROX), a global leader in innovative casual
footwear for women, men and children, today announced the worldwide
debut of its Drew Barrymore ♥ Crocs Chevron Collection. The
special-edition clogs, flips, sandals and slides combine exclusive
graphics and embellishments with Barrymore’s personal design touch
under the unifying theme of love, just in time for Mother’s
Day.
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the full release here:
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Brand ambassador Drew Barrymore wears the
Crocs Isabella Gladiator Sandal from her new Drew ♥ Crocs Chevron
Collection. (Photo: Business Wire)
The new line is inspired by a playful, everyday-authentic
sensibility that women and children of all ages can relate to.
Barrymore’s two daughters, Olive and Frankie, also inspired styles
within the Chevron Collection, which is available on popular Crocs
silhouettes, including the Classic Clog, the Crocband™ Clog and the
Crocs Isabella Sandal.
“I really love the Chevron Collection,” said Barrymore, the
Golden Globe Award-winning actress, producer, director and author.
“I think the designs we came up with are extremely fun and
wearable, which makes them perfect for moms and kids. There’s a
great sophistication to the colortones we used, but also this
inspired playfulness.”
Crocs, in collaboration with Barrymore, infused combinations of
white, black, tan and tomato with increasingly popular chevron
geometric graphics. A mix of metallic and beaded embellishments
give the Chevron Collection an elevated look.
The Drew Barrymore ♥ Crocs Chevron Collection is
available now on crocs.com and at select stores globally this month
at a US MSRP ranging between $44.99 for the Classic Clog and $54.99
for the Crocs Isabella Gladiator Sandal. The girls’ Classic Clog is
available at a US MSRP of $29.99 while the girls’ Crocs Isabella
Sandal is available at a US MSRP of $39.99.
“Drew certainly sees herself as a mother first, so we were
thrilled to design a collection that helped her tell that story,”
said Michelle Poole, Crocs’ Sr. Vice President of Global Product
and Marketing. “The trend-right graphics, patterns and
embellishments pair nicely with Drew’s brand of upbeat, modern-boho
style, while the mix of silhouettes make the collection a perfect
option for that ‘mommy and me’ wearing occasion.”
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative
casual footwear for women, men and children, combining comfort and
style with a value that consumers know and love. Every pair of
shoes within Crocs’ collection contains Croslite™ material, a
proprietary, molded footwear technology, delivering extraordinary
comfort with each step.
In 2018, Crocs reinforces its mission of “everyone comfortable
in their own shoes” with the second year of its global Come As You
Are™ campaign. To learn more about Crocs or Come As You
Are, please visit www.crocs.com or follow @Crocs on
Facebook, Instagram and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20180501005031/en/
Crocs, Inc.Ryan Roccaforte,
303-848-7116rroccaforte@crocs.com
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