Jostens Celebrates Earth Month 2018 by Announcing Expanded Commitment to Sustainable Graduation Experiences
April 20 2018 - 10:00AM
Jostens, the leading provider of publications, jewelry and
graduation products serving the K-12 and college market, has
announced a new initiative featuring environmentally-friendly
graduation products, services, and partnerships in college
regalia.Jostens “Responsible Regalia” provides partnering colleges
and its graduates multiple ways to create an eco-friendly
graduation experience, including its exclusive bio-degradable line
of ElementsTM graduation gowns, expanded rental regalia program
featuring ReviveTM gowns made from recycled materials, and new ways
for students to keep and display their gowns after
graduation. The effort also features an innovative
gown-return program in which the company will redirect returned
gowns to schools or other non-profit organizations in need.Jostens
is also partnering with Destination Imagination, a leading
non-profit organization cultivating creativity and leadership in
youth, to develop alternative ideas and applications for used
graduation gowns. Some of those ideas will be on
display at Destination Imagination’s Global Finals May 23 – 26 in
Knoxville, TN. “Jostens has been the industry leader in
offering sustainable graduation products for years, with nearly a
half million rented, recycled, or bio-degradable gowns used to
celebrate college graduations last year” said Chris Poitras, chief
operating officer and vice president, Jostens College
Division. “But with our Responsible Regalia initiative, we’re
hoping to encourage even more awareness and participation in
earth-friendly graduation experiences. The breadth of this
program, including our partnership with Destination Imagination,
reflects our commitment to being the most innovative,
earth-friendly graduation partner on the planet.” “We’re thrilled
to tap into the creativity of youth to develop new ideas and
applications for graduation regalia,” said Wendy Niemann, associate
director of development at Destination Imagination. “If a
graduate doesn’t want to keep or recycle their gown, it could
someday end up as an art smock, a hand bag, or who knows what else
our students will dream up!” More information about Jostens
Responsible Regalia program can be found at
www.jostens.com/responsibleregalia.
About JostensJostens is a trusted partner in the academic
and achievement channel, providing products, programs and services
that help its customers celebrate moments that matter. The
company's products include yearbooks, publications, jewelry and
consumer goods that serve the K-12 educational, college and
professional sports segments. Founded in 1897 and based in
Minneapolis, Minn., Jostens is a subsidiary of Newell Brands (NYSE:
NWL) and can be found online at www.jostens.com.
About Newell Brands Newell Brands (NYSE:
NWL) is a leading global consumer goods company with a strong
portfolio of well-known brands, including Paper Mate®, Sharpie®,
Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®,
Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr.
Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®,
NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington
and Yankee Candle®. Driven by a sharp focus on the consumer,
leading investment in innovation and brands, and a
performance-driven culture, Newell Brands helps consumers achieve
more where they live, learn, work and play.
About Destination ImaginationDestination Imagination,
Inc. is a 501(c)(3) volunteer-led non-profit organization whose
purpose is to inspire and equip students to become the next
generation of innovators and leaders. The organization is a leader
in project-based learning experiences, where students work together
in teams to solve open-ended STEAM (science, technology,
engineering, arts and mathematics) and service learning Challenges
and then present their solutions at tournaments. Founded in 1982,
Destination Imagination has impacted more than two million
students. To learn more,
visit http://destinationimagination.org.
Jeff Peterson
JOSTENS
952.830.3348
jeff.peterson@jostens.com
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