FORT LAUDERDALE, Fla.,
March 6, 2018 /PRNewswire/
-- AutoNation, Inc. (NYSE: AN), America's largest
automotive retailer, today announced that it was given the
Marketing Automotive Award for Best Campaign for a Dealer
Group by MediaPost, the integrated publishing and conference
company. The company received the award for its Drive Pink
campaign. Scotty Reiss, founder, A
Girls Guide to Cars and one of the jurors, said, "It's so hard for
a dealership to stand apart from its brands, but that's the
challenge because this is where customer loyalty translates to real
value." He went on to say, "AutoNation recognized this and, that
they needed to come up with a campaign that worked for multiple
brands in multiple markets. The Drive Pink campaign is powerful
across this matrix and also, taps deep integral values that
everyone can get behind."
AutoNation was named one of America's top 100 Corporate Citizens
by Forbes Magazine and Just Capital due to its commitment to
community well-being and its fight against cancer. The Company has
committed its charitable resources towards cancer research, early
detection and prevention. In October
2017, AutoNation held its inaugural, "DRIVE PINK Across
America Day", in commemoration of Breast Cancer Awareness Month.
The Company's 27,000 associates, in all 18 markets, from coast to
coast, assembled and delivered gift bags filled with items designed
specially to bring comfort to kids and adults undergoing cancer
treatment, all part of the larger "DRIVE PINK" initiative that has
raised more than $12 million to fund
cancer-related nonprofits and research into finding a cure.
"AutoNation uses an integrated TV and digital advertising
package that is highly visible from coast to coast. It's our
dedication to community that is the real driving force of our
business and our advertising reflects that. From coast to coast,
we're a team 27,000 strong, raising millions of dollars for cancer
research and treatment, logging thousands of volunteer hours, and
uniting in our mission to help drive out
cancer," said, Marc Cannon,
AutoNation's Executive Vice President and Chief Marketing
Officer.
Drive Pink TV commercial - https://youtu.be/y2-jkg3Fa6s
Drive Safe TV commercial - https://youtu.be/2Oc6xy3yKqg
About AutoNation, Inc.
AutoNation, America's
largest automotive retailer, through its bold leadership,
innovation and its comprehensive brand extensions, is transforming
the automotive industry. As of December 31,
2017, AutoNation owned and operated 360 new vehicle
franchises from coast to coast. AutoNation has sold over 11 million
vehicles, the first automotive retailer to reach this milestone.
AutoNation's success is driven by a commitment to delivering a
peerless experience through customer-focused sales and service
processes. Through its Drive Pink initiative, AutoNation is
committed to drive out cancer, create awareness and support
critical research. AutoNation continues to be a proud supporter of
the Breast Cancer Research Foundation and other cancer-related
charities.
Please visit investors.autonation.com, www.autonation.com,
www.autonationdrive.com, www.twitter.com/autonation,
www.twitter.com/CEOMikeJackson, www.facebook.com/autonation, and
www.facebook.com/CEOMikeJackson, where AutoNation discloses
additional information about the Company, its business, and its
results of operations.
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SOURCE AutoNation, Inc.