Aerie Partners With the National Eating Disorders Association (NEDA) for Fourth Annual Campaign
February 15 2018 - 9:00AM
Business Wire
Strong. Beautiful. Me. is an exclusive,
limited-edition collection available at Aerie with 100% of sales
benefitting NEDA
Beginning with its commitment four years ago to stop retouching
models, Aerie, a lifestyle brand offering intimates,
apparel, activewear, and swimwear, is continuing to support the
body positivity movement though its Strong. Beautiful. Me.
campaign. The campaign, which supports the National Eating
Disorders Association (NEDA), will run in stores and online
from February 15 through March 19.
“Aerie has been a wonderful supporter, and we are grateful to be
collaborating with them again for the Strong. Beautiful. Me.
campaign in honor of National Eating Disorders Awareness Week,”
said Claire Mysko, CEO of NEDA. “By championing body
diversity, Aerie is encouraging women and girls to live
authentically. Body dissatisfaction is a key contributor to the
development of eating disorders, and we thank Aerie for helping to
create a culture where all kinds of bodies are celebrated.”
Since its inception in 2014, #AerieREAL has grown from a no
retouching campaign into a movement focused on female empowerment
and embracing your real self.
“We proudly support NEDA’s mission as we stand together to
empower women to be their authentic, real selves,” said Jennifer
Foyle, Aerie Global Brand President. “The four-year partnership
has been an incredibly rewarding and important experience for
Aerie, our customers, and our team. We look forward to working with
NEDA once again to help women feel confident in their own
skin.”
Aerie customers can join the movement and support the
partnership in Aerie stores, at Aerie.com and through social
media:
- Aerie will sell limited-edition Strong.
Beautiful. Me. tees and undies with 100% of sales benefitting NEDA.
Purchases can be made both online and in stores.
- During #NEDAwareness Week, February 26
– March 4, Aerie will match customers’ donations made in stores (up
to $10,000).
- Customers can participate in exclusive
DIY experiences in select stores by making a donation to NEDA.
- Aerie will donate $1 (up to $25,000) to
NEDA for every unretouched swim photo shared on social media with
#AerieREAL from now until July 4.
- Throughout this year, Aerie will
sponsor more than 80 NEDA Walks across the country. Learn more at
www.nedawalk.org.
About Aerie
Aerie, a brand of American Eagle Outfitters, Inc., is a
lifestyle brand offering intimates, apparel, activewear and swim
collections. With the #AerieREAL™ movement, Aerie celebrates its
community by advocating for body positivity and the empowerment of
all women. Aerie believes in inspiring customers to love their real
selves, inside and out. Retouching free since 2014. Visit
www.aerie.com to learn more. Let the Real You Shine.™
About AEO, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories, intimates, and personal care products at affordable
prices under its American Eagle® and Aerie® brands. The company
operates more than 1,000 stores in the United States, Canada,
Mexico, China and Hong Kong, and ships to 81 countries worldwide
through its websites. Merchandise is also available at more than
200 international locations operated by licensees in 24
countries.
About the National Eating Disorders Association
The National Eating Disorders Association (NEDA), headquartered
in New York City, is the leading U.S. non-profit organization
supporting individuals and families affected by eating
disorders. NEDA serves as a catalyst for prevention, cures and
access to quality care. Each year, NEDA helps millions of people
across the country find information and appropriate treatment
resources through its toll-free, live helpline, its many outreach
programs and website. NEDA advocates for advancements in the field
and envisions a world without eating disorders. For more
information, visit www.MyNEDA.org
For Information and Treatment Options,
Visit www.MyNEDA.orgOr Contact NEDA’s Live
Helpline: 800-931-2237Monday – Thursday, 9 a.m. – 9 p.m.
(EST)Friday, 9 a.m. – 5 p.m. (EST)
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version on businesswire.com: http://www.businesswire.com/news/home/20180215005064/en/
NEDAVicki Greenleaf,
323-660-5800vgreenleaf@nationaleatingdisorders.orgorAerieOlivia
Messina, 412-432-3300LineMedia@ae.com
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