Skechers Puts Howie Long Back in the Super Bowl
February 02 2018 - 8:18PM
Business Wire
With more than 115 million people planning to watch Super Bowl
LII on Sunday, footwear industry leader Skechers (NYSE:SKX) has
just made the year’s biggest game even more exciting – with the
legendary NFL Hall of Fame defensive end Howie Long joining its
team late in the first quarter. Shot on an airplane, Long’s
Skechers Sport Wide Fit commercial spotlights the relaxed comfort
of the brand.
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the full release here:
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Skechers Puts Howie Long in the Super
Bowl (Photo: Business Wire)
“Howie has been staying comfortable wearing Skechers Wide Fit
shoes on set and on the sidelines covering the NFL on FOX for the
last two seasons,” said Michael Greenberg, president of Skechers.
“He has a ring to show for his success winning in the Super Bowl,
and we’re thrilled to help him stay comfortable on the Skechers
team a few decades later.”
Long is part of a roster of Skechers athletes that currently
includes baseball slugger David Ortiz, boxer Sugar Ray Leonard and
football legend Tony Romo. Skechers has utilized sports icons when
advertising its men’s collection for more than 15 years with an
alumni list featuring legends like Pete Rose, Mariano Rivera, Ozzie
Smith, Tommy Lasorda, Joe Namath, Joe Montana, Ronnie Lott, Karl
Malone, Kareem Abdul-Jabbar, Rick Fox, and Wayne Gretzky.
In recent years, the range of Skechers men’s footwear has
expanded to include a wide array of trend-right casual and sport
styles, and innovations such as Skechers Air-Cooled Memory Foam for
long-lasting comfort. Styles from the Skechers men’s collection are
available in Skechers retail stores as well as department stores
and footwear retailers around the globe.
About Skechers USA, Inc.
Based in Manhattan Beach, California, Skechers USA, Inc.
(NYSE:SKX) designs, develops and markets a diverse range of
lifestyle footwear for men, women and children, as well as
performance footwear for men and women. Skechers footwear is
available in the United States and over 160 countries and
territories worldwide via department and specialty stores, more
than 2,438 Skechers Company-owned and third-party-owned retail
stores, and the Company’s e-commerce websites. The Company manages
its international business through a network of global
distributors, joint venture partners in Asia and the Middle East,
and wholly-owned subsidiaries in Canada, Japan, throughout Europe
and Latin America. For more information, please visit Skechers.com
and follow us on Facebook (facebook.com/Skechers) and Twitter
(twitter.com/SkechersUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the challenging consumer retail markets
in the United States;; sustaining, managing and forecasting costs
and proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2016 and its quarterly report on
Form 10-Q for the three months ended September 30, 2017. The risks
included here are not exhaustive. Skechers operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20180202005726/en/
SKECHERS USAJennifer Clay(310) 937-1326jennc@skechers.com
Skechers USA (NYSE:SKX)
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