CANTON, Mass., Jan. 30, 2018 /PRNewswire/ -- Dunkin' Donuts
can now boast an impressive dozen in customer loyalty. For the
12th consecutive year, Brand
Keys has honored Dunkin' Donuts as a coffee leader in
providing guests with a superior customer experience. According to
the 2018 Brand Keys Customer Loyalty Engagement Index®, Dunkin'
Donuts is once again a top brand for consumer loyalty in the
out-of-home coffee category. Dunkin' Donuts was also named a #1
brand for customer loyalty in the packaged coffee category for the
sixth straight year.
Brand Keys' 23rd
annual Customer Loyalty Engagement Index, conducted by the
New York-based brand engagement
and loyalty research consultancy, paints a picture of the category
drivers that drive in-market behavior and engender loyalty,
identifying brands that are best able to engage consumers by
meeting or exceeding their expectations. Brand Keys' Customer Loyalty Engagement Index
recognizes the brands that receive the highest loyalty and
engagement assessments and surpass competitors by "delighting"
customers. In the coffee restaurant and packaged coffee categories,
consumer preferences were based on consistently meeting customer
expectations for taste, quality, service and brand value.
According to David Hoffmann,
President of Dunkin' Donuts U.S. and Canada, "In support of our goal to be
America's most loved beverage-led, on-the-go brand, we maintain an
unrelenting focus on coffee excellence, convenience, speed and
restaurant excellence. We are delighted that our guests have
recognized our efforts and are proud to be honored by Brand Keys as a #1 brand in earning customer
loyalty for 12 years running. We have exciting plans for our
brand in 2018, including new coffee choices and technology
innovations to make running on Dunkin' better than ever, and we
look forward to continuing to delight customers with exceptional
service each and every day."
"Brand Keys congratulates Dunkin'
Donuts for its 12th year in a row being acknowledged by
consumers as #1 in the out-of-home coffee category. That's a
tremendous feat given the rapid changes in consumer tastes,
category values, and customer-experience expectations," said
Robert Passikoff, founder and
president, Brand Keys. "These
changes have altered the way brands need to deliver against
exceptionally high expectations and, once again, Dunkin' has done
just that. The bottom line: customers expect the best, and Dunkin'
has delivered just that."
Dunkin' Donuts is America's favorite all-day, everyday stop for
coffee and baked goods, selling approximately 2 billion cups of hot
and iced coffee and espresso-based beverages per year. The brand's
coffee lineup includes hot and iced coffees, Cold Brew coffee,
lattes, macchiatos and Frozen Dunkin' Coffee. Dunkin' Donuts'
packaged coffee is also available at participating Dunkin' Donuts
restaurants in a 16-oz. bag for brewing at home, in flavors such as
Original Blend, Dunkin' Decaf® and Rainforest Alliance Certified™
Dark Roast.
Dunkin' Donuts continues to reward loyal customers through its
DD Perks Rewards Program, which has surpassed seven million members
and remains one of the fastest growing loyalty programs in the
quick service restaurant industry. With DD Perks, guests already
earn five points for every dollar they spend on qualifying
purchases at Dunkin' Donuts when they pay using an enrolled Dunkin'
Donuts Card, either plastic or via the Dunkin' Mobile® App. Once a
member accrues 200 points, he or she receives a coupon for a free,
any-size beverage of their choice, redeemable at participating
Dunkin' Donuts restaurants. DD Perks members also receive a coupon
for a free, any-size beverage upon enrollment and on their
birthday.
DD Perks members can also use On-the-Go Mobile Ordering, giving
them an opportunity to order ahead and speed pass the line
in-store. With On-the-Go Mobile Ordering, DD Perks members can
place a mobile order up to 24 hours in advance, select their
desired location, and then simply confirm via the Dunkin' Donuts
Mobile App when they are ready to pick up their order inside the
restaurant, or at the drive-thru.
To enroll in DD Perks, download the Dunkin' Mobile App or
visit www.DDPerks.com. To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com or subscribe to the Dunkin'
Donuts blog to receive notifications
at https://news.dunkindonuts.com/blog.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts
is America's favorite all-day, everyday stop for coffee and baked
goods. Dunkin' Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin
categories. Dunkin' Donuts has earned a No. 1 ranking for customer
loyalty in the coffee category by Brand
Keys for 12 years running. The company has more than 12,400
restaurants in 46 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.DunkinDonuts.com.
Media Contact
Justin
Drake
Dunkin' Brands
781-737-5200
Justin.Drake@dunkinbrands.com
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SOURCE Dunkin' Donuts