3D Scanning Technology from HP to Provide NFL Players with Custom Cleat Recommendations
January 29 2018 - 10:00AM
HP Inc. and the NFL today announced the use of an innovative new
footwear solution— FitStation powered by HP—that uses 3D scanning
to provide players with personalized cleat recommendations.
This dual hardware and software platform captures 3D scans of
the foot, foot pressure measurements and dynamic gait analysis to
create uniquely individual digital profiles, and uses proprietary
algorithms to match the digital profile of a player with previously
scanned 3D images of Nike, Adidas and Under Armour football cleats.
All 32 NFL teams have adopted HP’s technology, and it will be fully
operational in every team equipment room by the start of next
season.
“We are proud to have HP onboard as an official sponsor and have
the ability for the League and each of its 32 clubs to tap into
their innovative 3D scanning technology,” said Renie Anderson,
Senior Vice President of Sponsorship and Partnership Management for
the NFL. “The NFL’s number one priority is continuing to enhance
player safety and performance and by utilizing HP’s technology to
give our players personalized cleat recommendations we’re able to
continue that mission.”
As part of the NFL’s ongoing commitment to enhance player health
and safety, the league’s Musculoskeletal Committee, which analyzes
injury data and trends and studies injury mechanisms and
prevention, selected HP’s FitStation platform for its ability to
produce uniquely individualized data to inform shoe selection that
best matches the anatomy.
“A shoe is not just about performance, it is an important piece
of protective equipment. In the NFL, lower limb injuries are
responsible for a significant amount of player time lost. A
better-designed shoe can be a protective mechanism against injuries
such as turf toe, Lisfranc fractures, and high ankle sprains,” said
Dr. Richard Kent, a professor of Mechanical & Aerospace
Engineering, Biomedical Engineering, and Emergency Medicine at the
University of Virginia and a member of the NFL Musculoskeletal
Committee.
FitStation captures up to 500 precise measurements per second.
The high-quality 3D scanner contains nine cameras to automate
length, width and arch-height calculation for a custom fit.
“FitStation is a truly disruptive platform that supports the
high safety standards of the NFL and can help personalize players’
cleats,” said Louis Kim, global head of Immersive Computing,
Personal Systems, HP Inc. “We see tremendous opportunities for
FitStation to help athletes in the NFL and other sports perform at
their best. It’s the latest example of how HP technology is fueling
the future of computing.”
About FitStation Powered by HP
FitStation is reinventing the in-store retail experience for
shoppers with innovative, end-to-end footwear technology that
provides precise fit and individualized products. The digital foot
scanning platform allows customers to create a profile and receive
personalized off-the-shelf shoe recommendations1. With FitStation's
3D scanning capabilities, it collects the customer's foot length,
width, and volumetric data and compares that to the available shoes
to determine the most ideal fit.
About HP Inc.
HP Inc. creates technology that makes life better for everyone,
everywhere. Through our portfolio of printers, PCs, mobile devices,
solutions, and services, we engineer experiences that amaze. More
information about HP Inc. is available at http://www.hp.com.
1. Only available from specific brands and
retailers.
www.hp.com/go/newsroom |
Jim Christensen, HP+1
408 309 0186Jim.christensen@hp.com |
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