Modelo Especial Announces Partnership with UFC Heavyweight Champion Stipe Miocic
January 11 2018 - 12:10PM
Today, Modelo Especial, America’s fastest-growing beer1, announced
its partnership with UFC ® heavyweight champion, Stipe Miocic. This
partnership marks the beer brand’s first partnership with a UFC ®
fighter and is the first step in Modelo Especial’s new multi-year
official UFC ® sponsorship which began Jan. 1. Miocic will headline
UFC’s first Pay-Per-View event of 2018 when he faces top-ranked
contender Francis Ngannou at UFC ® 220: MIOCIC vs. NGANNOU on Sat.,
Jan. 20 at TD Garden in Boston.
“Stipe embodies the ‘fighting spirit’: he’s more than the UFC
heavyweight champion -- he's also a professional firefighter
keeping his community safe, and always giving back to his hometown
of Cleveland,” said Ann Legan, vice president of marketing for Casa
Modelo. “We’re proud of this partnership and look forward to
working with Stipe as our brand ambassador, celebrating the
fighting spirit that unites us all.”
Modelo and Miocic’s partnership will include digital and social
content, as well as a TV spot later this year.
With a win on Jan. 20, Miocic would break the UFC’s record for
most successful heavyweight title defenses and become the most
successful heavyweight of all time.
“For me, the fighting spirit goes beyond the Octagon. It’s a way
of life,” said Miocic. “Modelo Especial is about celebrating that
fighting spirit, and our partnership is about inspiring people to
keep pushing forward and fighting for what they want, because at
the end of the day it’s that grind-it-out attitude that’s going to
take you the furthest. Our partnership so far has been fantastic
and is such a great, natural fit for me."
Follow @ModeloUSA on Instagram, Twitter and Facebook, or visit
modelousa.com for more information, and follow Miocic
@stipemiocicufc on Instagram, Twitter and Facebook.
1 Per BMI shipment data 2014-2016
About Casa Modelo®Born in 1925 in the small
town of Tacuba, Mexico, Modelo has been brewing distinctive
high-quality beer ever since, including Modelo Especial®, Modelo
Negra(TM), Modelo Chelada Especial(TM) and most recently, Modelo
Chelada Tamarindo Picante(TM). Modelo Especial is a golden,
full-flavored Pilsner-style Lager with a clean, crisp finish whose
original recipe was first brewed under the vision to create a
'model' beer. As the #2 imported beer in the U.S., more than 83MM
cases of Modelo Especial were sold in 2016. Modelo Negra is a
Munich Dunkel-style Lager brewed with slow-roasted caramel malts
for a rich, smooth taste. The medium-body and unique flavor profile
of Modelo Negra lends itself perfectly to pair well with food.
Modelo Chelada Especial is a michelada-style beer made with the
refreshing flavors of tomato, salt and lime. Made with authentic
ingredients, Modelo Chelada Especial delivers the real michelada
experience in a ready-to-drink package. In 2017, a new flavor was
introduced, Modelo Chelada Tamarindo Picante, a tomato-based
michelada-style beer with the unique and authentic flavor
combination of sweet tamarind and spicy chipotle peppers. The
Modelo family of beers are exclusively brewed, imported and
marketed for the U.S. by Constellations Brands.
About Constellation BrandsConstellation Brands
(NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Mexico, New Zealand, Italy and Canada.
Constellation is the No. 3 beer company in the U.S. with high-end,
iconic imported brands such as Corona Extra, Corona Light, Modelo
Especial, Modelo Negra and Pacifico. The company’s beer portfolio
also includes Ballast Point, one of the most awarded craft brewers
in the U.S. In addition, Constellation is the world leader in
premium wine, selling great brands that people love, including
Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West,
Franciscan Estate, Ruffino and The Prisoner. The company’s premium
spirits brands include SVEDKA Vodka, Casa Noble Tequila and High
West Whiskey.
Based in Victor, N.Y., the company believes that industry
leadership involves a commitment to brand building, our trade
partners, the environment, our investors and to consumers around
the world who choose our products when celebrating big moments or
enjoying quiet ones. Founded in 1945, Constellation has grown to
become a significant player in the beverage alcohol industry with
more than 100 brands in its portfolio; about 40 wineries, breweries
and distilleries; and approximately 10,000 talented employees. We
express our company vision: to elevate life with every glass
raised. To learn more, follow us on Twitter @cbrands and visit
www.cbrands.com.
MEDIA CONTACTS:Jennifer DohmModelo
Especial(312) 873-9979jennifer.dohm@cbrands.com
Jim WalterManager, Stipe Miocic jim@jwmanage.com
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/8f381da6-1d27-4d0e-81c4-27e05899a080
http://www.globenewswire.com/NewsRoom/AttachmentNg/5bd110cd-7b4a-474f-a86e-ad47ed1d38cf
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