Ford Motor Company at CES: Together, Let’s Take Back the Streets
January 08 2018 - 4:00PM
Business Wire
By Jim Hackett, President and CEO, Ford Motor Company
Over the past century, the automobile turned out to be the
ultimate disruptor to human’s lives and our civic way of life.
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Ford President and CEO Jim Hackett will
discuss during his keynote at this week's CES the steps it will
take to help create the vibrant City of Tomorrow through a systems
level approach. Ford will show how its technology and services will
be open, collaborative and inclusive, and will be designed and
deployed with active participation from the community – local
governments, civic leaders and citizens. (Graphic: Business
Wire)
In one of his earliest ads, Henry Ford declared that he wanted
to open the highways for all humankind. That idea, in action, gave
us extraordinary new freedom — to travel great distances and to get
around town like never before. This system at its inception had
great attraction. It spawned new industries, thousands of new
companies, and drove generations of personal and economic
growth.
Yet, over time, as our towns and cities were designed around the
automobile, roads overtook the community centers. Where people once
gathered in the streets and town squares, there are now highways
and multi-lane roads. Perhaps worst of all, time we used to spend
with each other is now often wasted in congestion and traffic.
Thirty years ago, we spent an average of 16 hours in traffic per
year. Now, we spend 38 hours. The price we paid for the freedom to
move was the creation of a world where roads were built for
cars.
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Ford Motor CompanyAlan Hall313-337-9618ahall32@ford.com
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