CES 2018 -- NXP Semiconductors N.V. (NASDAQ:NXPI), co-inventors of
Near Field Communications (NFC) technology, is proud to announce it
has collaborated with Hasbro, Inc. (NASDAQ:HAS), a global play and
entertainment company, and video game developer, Harmonix Music
Systems, Inc. to deliver the NFC technology in the
DROPMIX™ game. This fast-paced, music-mixing game empowers
players to create unique mixes with hit songs by playing NFC
chip-enabled cards on a game board connected to a free mobile app.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/7541d84a-0c4b-4bb1-a6af-5409c165c686
With physical cards developed jointly with Paragon ID (and
manufactured using a groundbreaking method developed by NXP), the
DROPMIX gaming experience blends physical and digital play to give
players a fresh way to combine their favorite artist and songs and
discover new ones. When a DROPMIX Card is placed on a Mix Slot, the
electronic DROPMIX Board immediately starts playing the
corresponding part of the song (bass, beat, loop or vocals) noted
on the card. The board reads up to five DROPMIX Cards at a time,
and the proprietary software in the app seamlessly combines the
music within each card to create a unique mix.
“As a co-inventor and market leader for NFC technology, NXP is
the clear partner of choice for Hasbro to incorporate NFC
technology into our products to deliver innovative and interactive
experiences such as demonstrated in our DROPMIX Game,” said Brian
Chapman, Head of Design and Development at Hasbro.
DROPMIX cards feature some of the biggest hits in Pop, R&B,
Dance, Indie, Country, Rock and Hip-Hop from around the world that
players can combine in unexpected ways. The game introduces a new
way to collect, discover and combine favorite music tracks using
these cards and with NXP’s full end-to-end NFC solution consisting
of both the NFC reader and chips at the heart of enabling the game,
the technology ensures cards can be read quickly and reliably.
“This new NFC use case reinforces NXP’s ambition to bring NFC
everywhere. We see NFC going beyond familiar applications like
smartphones and smart cards to areas like consumer engagement in
smart toys, smart clothing, smart packages and more,” said Rafael
Sotomayor, senior vice president and general manager of the Secure
Transactions and Identification business at NXP. “NXP’s NFC
reader and tag IC expertise, deep application knowledge and ability
to simplify integration for developers make it easy for
entertainment businesses, manufacturers or service professionals to
bring people a secure, intuitive, ‘tap-to-connect’ interaction in
our increasingly connected world.”
For gaming developers, NXP’s NFC technology offers a simple,
cost-effective way to bring new services, accessories, and
experiences in toys and gaming for their customers.
“The opportunities for NFC gaming applications are limitless as
developers are now beginning to realize the potential return on
investment that NFC offers,” said Bertrand Brault, VP Marketing
& Business Development at Paragon ID. “NXP has long been
a key technology leader and our successful collaboration on DROPMIX
is a perfect example of how our collaboration and NFC technology
continues to break new ground.”
HASBRO will debut a convention exclusive DROPMIX card featuring
music from the 1980s TRANSFORMERS television show, in limited
quantities for CES attendees. Attendees can also try their hand at
making the ultimate mix with DROPMIX at the NXP CES 2018 booth,
CP-25, in Las Vegas between January 9-12.
Learn More about NXP’s Industry Leading NFC Solutions
About Hasbro(NASDAQ:HAS) is a global play and
entertainment company committed to Creating the World's Best
Play Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP
and MAGIC: THE GATHERING, as well as premier partner brands. The
Company's Hasbro Studios and its film label, Allspark Pictures, are
building its brands globally through great storytelling and content
on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the
world a better place for children and their families. Learn more
at www.hasbro.com follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
About HarmonixHarmonix Music Systems, Inc.,
based in Boston, MA, and established in 1995, is the leading
developer of groundbreaking music-oriented video games including
Rock Band and Dance Central. Harmonix was founded to invent new
ways for non-musicians to experience the unique joy that comes from
making music and has pioneered music and rhythm gaming in the US.
For more information, please visit www.harmonixmusic.com.
©2018 Hasbro, Inc. Hasbro and all related titles and logos are
trademarks of Hasbro, Inc. ©2018 Harmonix Music Systems, Inc.
DROPMIX, Harmonix and all related titles and logos are trademarks
of Harmonix Music Systems, Inc. All rights reserved. All other
marks are the property of their respective owners.
About NXP Semiconductors NXP Semiconductors
N.V. (NASDAQ:NXPI) enables secure connections and infrastructure
for a smarter world, advancing solutions that make lives easier,
better, and safer. As the world leader in secure connectivity
solutions for embedded applications, NXP is driving innovation in
the secure connected vehicle, end-to-end security & privacy,
and smart connected solutions markets. Built on more than 60 years
of combined experience and expertise, the company has approximately
30,000 employees in more than 35 countries and reported revenue of
$9.5 billion in 2016. Find out more at www.nxp.com.
NXP and the NXP logo are trademarks of NXP B.V. All other
product or service names are the property of their respective
owners. All rights reserved. © 2017 NXP B.V.
For more information, please
contact:
Americas |
Greater
China/Asia |
Europe |
Tate Tran |
Esther Chang |
Martijn van der
Linden |
Tel: +1 408 802
0602 |
Tel: +886 2 8170
9990 |
Phone: +31 6 1091
4896 |
Email:
tate.tran@nxp.com |
Email:
esther.chan@nxp.com |
Email:
martijn.van.der.linden@nxp.com |
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