CBL Properties Launches Ultimate Holiday Gift Guide in Partnership with Women’s Wear Daily
November 22 2017 - 11:30AM
Business Wire
CBL Properties today announced a strategic holiday partnership
with fashion and retail trade publication Women’s Wear Daily (WWD)
to produce the “Ultimate Holiday Gift Guide.” CBL curated the gift
guide with retailers across CBL’s national portfolio, highlighting
some of the most coveted looks and trends for this holiday season.
The complete guide is available on WWD’s website and is shoppable
in-store across CBL’s portfolio.
“In partnering with WWD to create this gift guide, we are
combining digital and physical channels to capture the imagination
and engagement of our customers through this unique holiday
shopping experience,” said Stephen Lebovitz, President and CEO, CBL
Properties. “The guide acts as inspiration for shoppers to find the
perfect gift for anyone on their list and also offers the ability
to win every single item in the guide. This holiday season for us
has been about creating excitement – including closing on
Thanksgiving and making Black Friday the focal point of the start
of the holiday shopping season.”
Consumers that purchase any of the items from the gift guide can
text the word “GIFT” to 47056 and follow the prompts in the reply
to be entered to win the entire gift guide* – a $5,000 value.
Additionally, 15 second place prizes – one for each one of the
looks – will be given out. (*See full contest rules for
details.)
Lebovitz concluded, “In today’s challenging retail environment,
CBL is stepping up its corporate marketing with innovative programs
such as the Ultimate Holiday Gift Guide. We enjoy a strong
partnership with our tenants and helping them succeed during the
important holiday season is our primary goal with this exciting
initiative.”
About CBL Properties
Headquartered in Chattanooga, TN, CBL Properties owns and
manages a national portfolio of market-dominant properties located
in dynamic and growing communities. CBL’s portfolio is comprised of
119 properties totaling 74.4 million square feet across 27 states,
including 76 high-quality enclosed, outlet and open-air retail
centers and 12 properties managed for third parties. CBL
continuously strengthens its company and portfolio through active
management, aggressive leasing and profitable reinvestment in its
properties. For more information visit cblproperties.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20171122005439/en/
CBL PropertiesStacey Keating, 423-490-8361Director of Public
RelationsStacey.Keating@cblproperties.com
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