BLUE BELL, Pa., Nov. 9, 2017 /PRNewswire/ -- Unisys
Corporation (NYSE: UIS) today announced that its premier
client success program has won a Gold Award for Marketing
Excellence from ITSMA, the leading source for business-to-business
(B2B) marketers in the connected economy.
Winning in the "Ensuring Customer Success" category, Unisys
accepted the award at ITSMA's recent 24th Annual Conference,
Marketing Vision 2017.
The award-winning Unisys Closed-loop Client Success Program is a
multi-year initiative relying on direct feedback to enhance client
service and cultivate advocates around the world. It incorporates a
range of high-touch channels, including client surveys in eight
languages, continual engagement through Unisys client executives
and promotion of Unisys clients' success.
The program has helped Unisys exponentially raise its Net
Promoter Score (NPS) – a common standard for measuring
effectiveness of client service and a key indicator of client
loyalty and business growth. Unisys' NPS jumped from 23 in 2013 to
43 in 2016 – an 87-percent increase and significantly above the
average NPS of 25 for B2B companies. In addition, the program was
instrumental in enabling Unisys to improve its win rate for client
contract renewals and substantially increase revenue from target
accounts.
"As the pace of marketing transformation continues to
accelerate, Unisys and this year's other award winners stood apart
from their peers with innovative and inspiring programs that drove
substantial impact on the business," said Dave Munn, president and CEO of ITSMA. "From new
approaches for Account-Based Marketing to transforming marketing
for digital leadership, this year's winners have demonstrated the
kind of leadership that companies in the connected economy need to
succeed."
"Unisys is committed to delivering exceptional customer
experience for our clients," said Ann Sung Ruckstuhl, senior vice
president and chief marketing officer, Unisys. "Our Client Success
Team is doing an outstanding job in providing deep and actionable
insights so that we can continuously improve client satisfaction
and loyalty. It's an honor to have our commitment to customer
success recognized by ITSMA."
About the ITSMA 2017 Marketing Excellence Awards
The
2017 Marketing Excellence Awards focused on seven critical aspects
of marketing for B2B services and solutions: Account-Based
Marketing; Closing the Insight-to-Action Gap; Thought Leadership;
Enabling Sales for New Growth Opportunities; Customer Success;
Brand Differentiation; and Transforming Marketing for Digital
Leadership.
The jury, an international group of marketing executives and
experts, selected the winners based on excellence in innovation,
program execution and business results. The awards honor
outstanding marketing performance at two levels: diamond and
gold.
For more information about the award winners, visit
itsma.com/2017-mea-winners/.
About ITSMA
For more than 20 years, ITSMA has led the
way in defining, building, and inspiring B2B marketing excellence.
With a dedicated focus on services and solutions for the connected
economy, we provide our member community with insight, advice, and
hands-on help to strengthen reputation, increase revenue, and
deepen customer relationships. Learn more at www.itsma.com
About Unisys
Unisys is a global information technology
company that specializes in providing industry-focused solutions
integrated with leading-edge security to clients in the government,
financial services and commercial markets. Unisys offerings include
security solutions, advanced data analytics, cloud and
infrastructure services, application services and application and
server software. For more information, visit www.unisys.com.
Follow Unisys on Twitter and LinkedIn.
RELEASE NO.: 1109/9554
Unisys and other Unisys products and services mentioned herein,
as well as their respective logos, are trademarks or registered
trademarks of Unisys Corporation. Any other brand or product
referenced herein is acknowledged to be a trademark or registered
trademark of its respective holder.
UIS-C
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SOURCE Unisys Corporation