WASHINGTON, Nov 09, 2017 /PRNewswire/ --
- Red Bee Media established as an independent services business
dedicated to TV and media
- Red Bee Media name and brand identity will roll out from
November 9, 2017
- New separate business fully owned by Ericsson
Ericsson (NASDAQ: ERIC) is renaming its Broadcast and Media
Services business to Red Bee Media, effective from November 9, 2017. The Red Bee Media name and
brand identity will apply to all of Ericsson's Broadcast and Media
Services businesses worldwide. As part of this change Red Bee Media
is now an independent business fully owned by Ericsson with
operations in Australia,
France, Germany, the
Netherlands, Spain,
Sweden, the UK, United Arab Emirates, and the U.S.
Steve Nylund, CEO of Red Bee
Media, says: "We looked at not only our vision and strategy for the
future but also what we, as a business, now stand for. The Red Bee
Media brand has a long and rich heritage in TV and media and is
well recognized across the industry. Adopting this brand will
enable us to strengthen our position as an independent and agile
media services organization. It will provide the basis for our
business, our people and our clients to unify around a shared
identity that represents our purpose, brand positioning and
values."
Red Bee Media is a world leading provider of broadcast and media
services. It is headquartered in the UK and employs around 2,500
broadcast and media specialists globally. Its comprehensive
services portfolio spans media management, playout, OTT, access
services, content discovery and award-winning creative services and
sports graphics and analysis solutions.
Facts about Red Bee Media
Every day, people on all continents watch television programs
prepared, managed and broadcast by Red Bee Media staff. Every year,
the business delivers more than 2.7 million hours of programming in
more than 60 languages for nearly 600 TV channels. Its content
discovery portfolio spans more than 10 million movies and program
titles, covering over 25 languages, and includes an image database
covering over 90 percent of all programming available across
traditional TV, video on demand (VOD) and subscription video on
demand (SVOD). It provides over 230,000 hours of captioning each
year – more than 100,000 hours of which is live.
Ericsson first entered into the media services business in 2007
and subsequently grew the business both organically and through
acquisitions, including Red Bee Media in 2014.
Earlier this year Ericsson presented a focused business strategy
to revitalize technology and market leadership, improve group
profitability and enable customer success. This includes exploring
strategic opportunities for the company's media businesses while
continuing to develop solutions to enable the businesses to scale
and succeed in the evolving media landscape.
More information about Red Bee Media, its portfolio and services
can be found here.
NOTES TO EDITORS
For media kits, backgrounders and high-resolution photos, please
visit www.ericsson.com/press
www.ericsson.com/consumerlab
FOLLOW US:
www.twitter.com/ericsson
www.facebook.com/ericsson
www.linkedin.com/company/ericsson
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MORE INFORMATION AT:
News Center
media.relations@ericsson.com
(+46 10 719 69 92)
investor.relations@ericsson.com
(+46 10 719 00 00)
Ericsson is a world leader in communications technology and
services with headquarters in Stockholm,
Sweden. Our organization consists of more than 111,000
experts who provide customers in 180 countries with innovative
solutions and services. Together we are building a more connected
future where anyone and any industry is empowered to reach their
full potential. Net sales in 2016 were SEK
222.6 billion (USD 24.5
billion). The Ericsson stock is listed on Nasdaq Stockholm
and on NASDAQ in New York. Read more
on www.ericsson.com.
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Ericsson Broadcast
and Media Services becomes Red Bee Media
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http://news.cision.com/ericsson/i/red-bee-media,c2269209
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Red Bee
Media
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SOURCE Ericsson