SHORT HILLS, N.J., Nov. 3, 2017 /PRNewswire/ -- Dun
& Bradstreet (NYSE: DNB) today announced the launch of D&B
Optimizer for Salesforce, a solution that natively integrates Dun
& Bradstreet data and data services into the Salesforce
Platform. The solution provides real-time updates and cleansing
capabilities for critical account data in a company's Salesforce
instance to enable them to access actionable data to be leveraged
in their customer initiatives. Fueled by the Dun & Bradstreet
D-U-N-S Number® and Dun & Bradstreet's comprehensive commercial
database of over 280 million business records from 30,000 sources
in 190 countries and updated 5 million times a day, the application
is now available through the AppExchange as a Lightning Data
solution.
Salesforce estimates that 91 percent of CRM data is incomplete
and 70 percent of that data deteriorates and becomes inaccurate
annually. This has a direct impact on an organization's ability to
accurately segment markets, prioritize accounts, and align sales
and marketing activities. Companies must solve for this data
challenge in order to improve the productivity of their sales
organization and keep their sales and marketing strategies on
track.
"For organizations to grow, they need actionable and complete
data across the entire business to ensure that timely and informed
decisions are being made," said Derek
Slayton, General Manager of the Sales and Marketing Line of
Business for Dun & Bradstreet. "D&B Optimizer for
Salesforce provides Salesforce customers the ability to get the
data they want, when and where they need it, directly within their
Salesforce instance. This leads to increased productivity and,
ultimately, growth for their businesses."
D&B Optimizer for Salesforce provides real-time data
enrichment, adding approximately 80 fields of advanced account
intelligence, along with automated cleansing of account data to
provide continuous data accuracy. These proven data management
processes provide high quality levels for account data, optimizing
the productivity of operations teams and increasing the success of
sales and marketing programs. D&B Optimizer for Salesforce
also:
- Enables sales & marketing teams: By eliminating
manual efforts and automating data management, sales and marketing
teams can focus on market facing activities. Teams can now rapidly
identify cross-sell and upsell opportunities with visibility into
corporate relationships and family trees. Teams can drive
account-based sales and marketing programs based on improved ideal
customer profiles and propensity models.
- Enhances data for better decision-making: Through
real-time data enrichment, D&B Optimizer for Salesforce
includes 80 additional fields of advanced account information –
including the D-U-N-S Number, financial information, industry
classifications and corporate ownership linkages.
"Everyone and everything is getting smarter and more connected
than ever before, and companies are looking to transform the way
they connect with customers, partners and employees," said
Kori O'Brien, SVP, ISV Sales,
Salesforce. "By leveraging the power of the Salesforce Platform,
Dun & Bradstreet provides customers with an exciting new way to
drive data management and account segmentation best-practices for
their account records."
D&B Optimizer for Salesforce is available now in
the United States and United Kingdom. For more information, visit
http://www.dnb.com/products/marketing-sales/salesforce-data-management.html
or booth 1202 at Dreamforce, the most inspiring technology event of
the year and the world's largest gathering of Trailblazers, from
November 6-9, 2017.
Salesforce, AppExchange, Dreamforce and others are among the
trademarks of salesforce.com, inc.
About Salesforce AppExchange
Salesforce AppExchange,
the world's leading enterprise cloud marketplace, empowers
companies to sell, service, market and engage in entirely new ways.
With more than 4,000 solutions, 5 million customer installs and
70,000 peer reviews, it is the most comprehensive source of cloud,
mobile, social, IoT, analytics and artificial intelligence
technologies for businesses.
About Dun & Bradstreet
Dun & Bradstreet (NYSE:
DNB) grows the most valuable relationships in business. By
uncovering truth and meaning from data, we connect our customers
with the prospects, suppliers, clients and partners that matter
most, and have since 1841. Nearly ninety percent of the Fortune
500, and companies of every size around the world, rely on our
data, insights and analytics. For more about Dun & Bradstreet,
visit dnb.com. Twitter: @DnBUS
Media contact:
Cari Zoch
Dun & Bradstreet
zochc@dnb.com
+1 512-795-6462
Investors -
Kathy Guinnessey
Dun & Bradstreet
+1 973-921-5892
kathy.guinnessey@dnb.com
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SOURCE Dun & Bradstreet