Coupa Hires Mark Riggs as Chief Customer Officer
November 02 2017 - 8:30AM
Coupa Software (NASDAQ:COUP), a leader in cloud-based spend
management, announced today that senior software executive Mark
Riggs has joined the company as its first chief customer officer
(CCO) to help scale the customer success function, foster
long-term customer relationships and maximize customers’ lifetime
value with Coupa.
With more than 25 years of experience, Riggs has a consistent
track record of creating and scaling customer-facing teams across
organizations while delivering optimal success to internal and
external stakeholders. Riggs worked as the chief customer officer
and general manager for Bazaarvoice during a period of rapid
revenue growth and was also part of the team that led the company
through its initial public offering (IPO).
At Coupa, Riggs will champion, orchestrate, and advance the
customer experience across Coupa’s ever-more-complex range of
customer interactions. His role will include evangelizing
customer-centric initiatives and strategy and also creating and
driving experiences that best deliver value for customers and
partners while differentiating Coupa.
"Ensuring customer success has been our number one core value
since the beginning,” said Rob Bernshteyn, CEO at Coupa. “Mark has
a proven track record and the practical know-how for building
enterprise programs that ensure long-term customer success at every
stage of their journey - from contract through renewal. We believe
that Mark is the right leader to help take our customer success
function to the next level at this stage of our growth.”
Prior to Bazaarvoice, Riggs was senior vice president of
world-wide customer success for Endeca Technologies where he helped
grow the company from early stage through its acquisition by Oracle
for $1.1 billion. Before Endeca, Riggs served as vice president of
global services for Business Objects where he helped grow the
company from $400 million to $1.6 billion in annual revenue.
Business Objects was acquired by SAP for $6.8 billion. “I am
excited about joining Coupa to deliver authentic and consistent
brand experiences across all customer touch points,” said
Riggs, who believes in the philosopy of “making others greater.”
“Coupa is known for its innovative product architecture and
rapidly expanding customer base. I am honored to build upon the
Coupa heritage by leading our efforts in customer centricity, and
ultimately delighting our customers with innovative technology,
product choices, and solutions that uniquely differentiate the
customer experience.”
About Coupa Software Coupa Software
(NASDAQ:COUP) is the cloud platform for business spend. We deliver
“Value as a Service” by helping our customers maximize their spend
under management, achieve significant cost savings and drive
profitability. Coupa provides a unified, cloud-based spend
management platform that connects hundreds of organizations
representing the Americas, EMEA, and APAC with millions of
suppliers globally. The Coupa platform provides greater
visibility into and control over how companies spend money.
Customers – small, medium and large – have used the Coupa platform
to bring billions of dollars in cumulative spend under management.
Learn more at www.coupa.com. Read more on the Coupa
Blog or follow Coupa on LinkedIn at
https://www.linkedin.com/company/99595/.
Media inquiries:Orlando De BruceCoupa
Software Global Public
Relationsorlando.debruce@coupa.comO (650) 485-8629
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