TiVo and Discovery Communications Sign Multi-Year Product Agreement
November 01 2017 - 8:00AM
Business Wire
TiVo Corporation (NASDAQ: TIVO), a global leader in
entertainment technology and audience insights, and Discovery
Communications, a global leader in premium entertainment, today
announced that the companies have entered into a multi-year product
agreement.
Discovery Communications selected TiVo’s Audience Works for
Marketing, an end-to-end inventory management and execution product
suite that enables the company to drive ratings and viewership
through audience-driven on-air promotions and cross-channel media
plans. The product suite is designed to allow Discovery to improve
the process of efficiently finding and targeting new, lapsed,
intermittent and prospective viewers to increase overall viewership
of its portfolio of networks and drive consumer loyalty.
The partnership also includes the use of audience and analytics
reports, which provides viewership information from TiVo’s Targeted
Audience Delivery (TAD) platform to better inform users about what
particular shows their audiences viewed and are predicted to
view.
“The TiVo product suite represents a key strategic shift to take
our promo planning into the world of the future. Through the
use of predictive analytics and individual viewer probabilities, we
can now take a truly audience-based approach to our allocation
strategies and better achieve our goals of increased loyalty and
engagement,” said Seth Goren, senior vice president, Media Strategy
& Analytics, Discovery Communications.
“We are pleased to be working with Discovery
Communications to deliver on the promise of
advanced audience targeting and automated campaign execution
for their network TV inventory,” said Walt Horstman, senior
vice president and general manager, Advanced Media and Advertising,
TiVo. “Discovery Communications has taken a leadership position in
the industry to drive the adoption of advanced, data-driven TV
planning and optimization to increase the effectiveness of their
inventory.”
TiVo provides advanced data-driven software and personalized
search and recommendation solutions designed for media companies to
increase their audience’s loyalty and engagement and to improve
their inventory’s value and targeting across both linear and
non-linear video properties.
About TiVo
TiVo (NASDAQ: TIVO) is a global leader in entertainment
technology and audience insights. From the interactive program
guide to the DVR, TiVo delivers innovative products and licensable
technologies that revolutionize how people find content across a
changing media landscape. TiVo enables the world’s leading media
and entertainment providers to deliver the ultimate entertainment
experience. Explore the next generation of entertainment at
tivo.com, forward.tivo.com or follow
us on Twitter @tivo or @tivoforbusiness.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers
are cautioned that such forward-looking statements involve risks
and uncertainties that could cause actual events or our actual
results to differ materially from those expressed in any such
forward-looking statements. Readers are directed to TiVo’s periodic
and other reports filed with the Securities and Exchange Commission
(SEC) for a description of such risks and uncertainties. TiVo
undertakes no obligation to update any forward-looking
statements.
TiVo and the TiVo logo are registered trademarks of TiVo
Corporation and its subsidiaries worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20171101005250/en/
Finn Partners for TiVoRicca Silverio,
+1-949-439-7869tivo@finnpartners.com
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