SAN FRANCISCO, Oct. 23, 2017 /PRNewswire/ -- Today, StubHub
announced a multi-year agreement with the National Football League
designating StubHub as the "NFL Authorized Ticket Resale
Marketplace" beginning with the 2018-2019 season. With the NFL's
recently announced open ticket marketplace, StubHub will be
directly integrated with the primary ticketing systems of the
League and its clubs, providing an official, safe and seamless way
for fans to buy and sell NFL tickets on any digital device.
"We are thrilled that the NFL has chosen StubHub's massive,
industry-leading marketplace to give its fans a seamless and
reliable ticketing experience," said Perkins Miller, GM North America of
StubHub. "We applaud the NFL for being among the first
professional sports leagues to provide its fans more choices than
ever when it comes to buying and selling tickets."
"Our goal is to give our fans as many safe, secure options as
possible to buy official NFL tickets and to simplify the purchasing
process," said Brian Lafemina,
the NFL's Senior Vice President of Club Business Development.
"Partnering with StubHub, a site where many NFL fans buy and sell
NFL tickets was a logical step for us and we look forward to
working with them to continue to make the NFL ticketing process as
seamless as possible."
Today's announcement represents the first time that the NFL has
permitted an independent marketplace to integrate directly into the
primary ticketing systems of its 32 clubs. StubHub, the world's
largest ticketing marketplace, has the most ticketing integrations
across the sports industry with exclusive partnerships with more
than 90 teams across Major League Baseball, the NBA, NHL, MLS and
dozens of leading NCAA school teams.
While the NFL is allowing other ticketing marketplaces to
integrate into their primary platform, StubHub will be granted
certain exclusive marketing rights and benefits. StubHub will also
partner with the NFL to provide insights on customer data as well
as jointly work on research to enhance the event-going
experience.
With this industry-leading change, StubHub will make it even
easier for NFL fans to buy and sell tickets through a host of
innovative technology, including pricing guidance, best value
recommendation and panoramic 360-degree virtual
view-from-seats.
NFL tickets sold on StubHub will now be officially validated by
the primary issuer, giving fans an even more seamless and safe
ticket-buying experience.
ABOUT STUBHUB
At StubHub, our mission is simple:
help fans find fun. We connect fans with their favorite teams,
shows and artists and introduce them to the ones they'll love next.
As the largest ticket marketplace in the world, we enable fans to
buy and sell tickets to tens of thousands of events, whenever they
want, through our desktop and mobile experiences, including our
StubHub app for iPhone, iPad, Apple Watch and Android. Offering a
superior fan experience at its core, StubHub reinvented the ticket
resale market in 2000 and continues to lead it through innovation.
Our industry firsts include the introduction of the first ticketing
application, the first interactive seat mapping tool and the first
live entertainment rewards program, Fan Rewards™. Our business
partners include more than 130 properties in MLB, NBA, NHL, MLS and
NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement.
With the acquisition of Ticketbis in August
2016, throughout the world, StubHub provides the total
end-to-end event going experience. StubHub is an eBay company
(NASDAQ: EBAY). For more information on StubHub,
visit StubHub.com or follow @StubHub
on Twitter, Facebook and Instagram or YouTube.com/StubHub.
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SOURCE StubHub