Accenture Interactive Named a Leader in IDC MarketScape for Worldwide Retail Digital Marketing Technology Services
October 05 2017 - 8:59AM
Business Wire
Report cites innovation and artificial
intelligence capabilities as Accenture Interactive strengths for
transforming retail experiences
Accenture Interactive has been recognized as a Leader in the
recently published “IDC MarketScape: Worldwide Retail Digital
Marketing Technology Services 2017 Vendor Assessment*” report.
The report highlights Accenture Interactive’s deep industry
expertise and its ability to deliver end-to-end digital marketing
capabilities to clients to reinvent retail experiences. In making
its assessment, the IDC MarketScape noted that “innovation and
application of artificial intelligence to retail marketing, an
imperative in our view, is an area in which Accenture Interactive
excels.”
Accenture Interactive was recognized for its ability to help
retailers align their digital marketing technology strategies to
evolving competitive realities, as well as its strengths in
innovation with a broad portfolio of patents and strong
retail-oriented start-up ecosystem and business strategy consulting
services. The report also noted Accenture Interactive’s diverse
agency and analytics talent.
The report evaluated Accenture Interactive and six other service
providers on criteria for successful delivery of services that help
retailers digitally transform their omni-channel marketing
technologies.
“Retailers are at an inflection point with their customers and
are increasingly focused on connected digital experiences to remain
relevant under the pressure of changing shopping behaviors,” said
Bob Markham, managing director, Accenture Interactive. “We are
honored to be distinguished as a leader in helping retailers
transform their digital marketing capabilities, while also being
recognized for our unique blend of creative talent, retail
consulting, and technology acumen to deliver exceptional customer
experiences.”
"Accenture Interactive continues to lead when it comes to
delivering innovative and connected experiences for clients. By
marrying the deep industry expertise of Accenture with the breadth
of experience capabilities, Accenture Interactive continues to be a
key player in helping top retailers achieve their digital marketing
and transformation goals,” said Greg Girard, program director,
Worldwide Omni-Channel Retail Analytics Strategies, IDC Retail
Insights.
“We recognized the fundamental shift in consumers’ retail
behaviors and the disruption to the industry and took some bold
steps to further strengthen our digital marketing and technology
services capabilities,” said Jill Standish, senior managing
director and head of Accenture’s global Retail practice. “We are
focused on developing the digital content and commerce strategies
and platforms our clients need to provide hyper-personalized brand
and buying experiences to their customers to reach the next
frontier of digital commerce.”
*doc # US42556916, May 2017
About Accenture Interactive
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report. To
learn more, follow us @accentureACTIVE and
visit www.accentureinteractive.com.
About Accenture
Accenture (NYSE: ACN) is a leading global professional services
company, providing a broad range of services and solutions in
strategy, consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than 40
industries and all business functions – underpinned by the world’s
largest delivery network – Accenture works at the intersection of
business and technology to help clients improve their performance
and create sustainable value for their stakeholders. With
approximately 425,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an
overview of the competitive fitness of ICT (information and
communications technology) suppliers in a given market. The
research methodology utilizes a rigorous scoring methodology based
on both qualitative and quantitative criteria that results in a
single graphical illustration of each vendor’s position within a
given market. IDC MarketScape provides a clear framework in which
the product and service offerings, capabilities and strategies, and
current and future market success factors of IT and
telecommunications vendors can be meaningfully compared. The
framework also provides technology buyers with a 360-degree
assessment of the strengths and weaknesses of current and
prospective vendors.
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AccentureKelly Coffed, +1
404-219-3100kelly.coffed@accenture.com
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