Roku Announces New Streaming Player Line With Higher Performance, More Convenience and Greater Value
October 02 2017 - 9:00AM
Business Wire
5X More Powerful Roku Express and Express+;
Roku® Streaming Stick® adds Voice Remote with TV Power and Volume
Controls; New Roku Streaming Stick+ Offers Up to 4X Wireless Range
Plus Brilliant HD, 4K and HDR Picture Quality; Roku Ultra Packs It
All for New Lower $99 Price
Roku, Inc. (NASDAQ: ROKU) today announced five new
streaming players giving people who enjoy TV better ways to connect
to the streaming entertainment they love. The new line up includes
a range of player models that offer better performance, improved
wireless reception, new convenience features and greater value than
ever before. Starting at just $29.99 MSRP, the new more powerful
Roku Express makes HD streaming easy while those who want Roku’s
ultimate player can get the new lower-priced $99.99 MSRP Roku
Ultra. In addition, today the company also unveiled the newest
version of its operating system, Roku OS 8, in a separate
announcement.
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Roku Streaming Stick+ (Photo: Business
Wire)
“Our new streaming player line up provides performance, price
and features to meet our users needs so they can sit back, relax
and enjoy their TV viewing experience even more,” said Chas Smith,
general manager of Roku TVs and players. “Consumers will love our
new sleek Roku Streaming Stick+ with an innovative advanced
wireless receiver that gives up to four times the wireless range
and a remote that controls TV volume and power. It makes 4K and HDR
streaming simple.”
Roku Express and Roku Express+:
Great for those who are looking to stream to the TV for the
first time or extend their Roku OS experience to other TVs in the
home. The second-generation Roku Express and Roku Express+ are five
times more powerful than their predecessors and start at only
$29.99 MSRP.
The Roku Express+ is great for classic TVs. It offers the same
streaming experience, with options to connect via HDMI® or
composite A/V ports (red/yellow/white jacks). $39.99 MSRP,
exclusively at Walmart.
Roku Streaming Stick and Roku Streaming Stick+:
Small, powerful and portable for those who are on the move or
want their streaming player hidden behind their TV. Features
quad-core processor and 802.11 AC dual-band MIMO wireless. Now
comes with a voice remote that includes TV power and volume buttons
that can control compatible TV models and the Roku Streaming Stick
together. The Roku Streaming Stick offers exceptional HD streaming.
$49.99 MSRP.
Roku Streaming Stick+ boasts exceptional wireless performance
with its advanced wireless receiver that is innovatively built into
the power cord. This new model offers up to four times the wireless
range than the 2016 Roku Streaming Stick to minimize buffering. It
combines brilliant 4K Ultra HD and HDR picture quality with the
portability of the popular stick form factor. Great for HD, 4K and
4K HDR up to 60 frames per second (fps) streaming. Channels launch
quickly to get to favorite shows fast. $69.99 MSRP.
Roku Ultra:
Our most powerful and feature-packed player offers our best
wireless performance and can stream HD, 4K and 4K HDR with up to 60
fps. The Roku Ultra features an ethernet port for wired
connectivity and a micro SD slot to help speed up streaming channel
load times. With our new remote, consumers can power up and change
volume on the TV, plus use voice to find favorite shows. There’s
also a headphone jack for private listening and a remote finder
button that helps locate lost remotes. New lower $99.99 MSRP.
The Roku platform provides streamers with access to 500,000
movies and TV episodes plus more than 5,000 channels. The Roku
Channel, which launched just weeks ago, features hundreds of
Hollywood hits and more with no fees, subscriptions or logins
required.
Availability
The new line of streaming players will be available for
pre-order beginning today from Roku, Walmart, Best Buy, Amazon and
other retailers; and is expected to be in stores around Oct. 8.
Roku Express+ is available exclusively at Walmart beginning Oct. 8.
Customers who purchase a new Roku player will receive a $10 Vudu
credit towards a rental or purchase. Offer expires 10/31/17.
About Roku, Inc.
Roku Inc. (NASDAQ: ROKU) pioneered streaming for the TV and
aspires to power every TV in the world. As of the end of June 2017,
Roku OS powered TV streaming for 15+ million monthly active
accounts which streamed nearly 7 billion hours of video and music
in the first half of 2017. Roku is known for streaming innovation
and high customer engagement, offering content providers and video
advertisers the best way to reach streaming audiences. Roku
streaming players and Roku TV models are available in 10 countries
through direct retail sales and licensing arrangements with TV OEMs
and service operators. The company was founded by Anthony Wood,
inventor of the DVR. Roku is headquartered in Los Gatos, Calif.
U.S.
Roku and Streaming Stick are registered trademarks of Roku, Inc.
in the U.S. and in other countries.
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