HOUSTON and ROTTERDAM, Netherlands, Sept. 27, 2017 /PRNewswire/ -- LyondellBasell
(NYSE:LYB), one of the largest plastics, chemicals and refining
companies in the world, today announced the introduction of its new
global brand and tagline, "LyondellBasell: Advancing
Possible."
Designed to communicate the many ways LyondellBasell technology,
products and materials are critical to advancing solutions across
nearly every sector of the global economy, the introduction of
Advancing Possible coincides with the 10-year anniversary of
the merger between Basell AF and Lyondell Chemical Company.
"There's never been a more exciting time to be an employee of
LyondellBasell. As we get ready to celebrate our 10th birthday in
December, our new brand honors our proud history of developing and
delivering products that have changed the world for the better and
the spirit of possibility that our employees around the globe
demonstrate every single day," said Bob
Patel, CEO of LyondellBasell. "As we look to the next 10
years, our goal is to further connect with our customers and other
stakeholders by communicating our passion for helping our customers
meet the challenges of today, while advancing innovations that will
improve our world for future generations."
Advancing Possible was developed by the company's
corporate communications team following significant research among
a wide variety of stakeholders. To support the introduction of the
new brand, the company has launched a website,
www.AdvancingPossible.com, and is running advertising in
industry-focused print and digital platforms including IHS
Chemical Week, Plastics News, ICIS Chemical Business and the
American Chemistry Council's SmartBrief.
"After significant research with our key stakeholders, we wanted
to develop a unifying approach that is true to who we are as a
company but also differentiates us from others in our industry
space," said Michael Waldron, Vice
President of global corporate communications. "From a strategic
perspective, we wanted to ensure that the brand is flexible enough
to support today's incredibly diverse product portfolio while
also providing some room to grow in the future. Advancing
Possible is larger than just us. It elevates our unique value
proposition and the many ways our products, materials and
technologies are helping to advance solutions all over the world.
"
For nearly 70 years, LyondellBasell and its predecessor
companies have pioneered the development of polyolefin,
polypropylene and process technologies that are widely used around
the world today. In addition to being the world's largest licensor
of polyolefin and polypropylene technologies, the company
manufactures products at 55 sites in 17 countries that are key to
advancing solutions like enhancing food safety and access through
lightweight and flexible packaging, protecting the purity of water
supplies through stronger and more versatile pipes, and improving
the safety, comfort and fuel efficiency of many of the cars and
trucks on the road. LyondellBasell sells its products into
approximately 100 countries around the world.
About LyondellBasell
LyondellBasell (NYSE: LYB) is one of the largest plastics,
chemicals and refining companies in the world. Driven by its 13,000
employees around the globe, LyondellBasell produces materials and
products that are key to advancing solutions to modern challenges
like enhancing food safety through lightweight and flexible
packaging, protecting the purity of water supplies through stronger
and more versatile pipes, and improving the safety, comfort and
fuel efficiency of many of the cars and trucks on the road.
LyondellBasell sells products into approximately 100 countries and
is the world's largest licensor of polyolefin and polypropylene
technologies. More information about LyondellBasell can be found at
www.lyondellbasell.com.
FORWARD-LOOKING STATEMENTS
The statements in this release and the related teleconference
relating to matters that are not historical facts are
forward-looking statements. These forward-looking statements are
based upon assumptions of management which are believed to be
reasonable at the time made and are subject to significant risks
and uncertainties. Actual results could differ materially based on
factors including, but not limited to, the business cyclicality of
the chemical, polymers and refining industries; the availability,
cost and price volatility of raw materials and utilities,
particularly the cost of oil, natural gas, and associated natural
gas liquids; competitive product and pricing pressures; labor
conditions; our ability to attract and retain key personnel;
operating interruptions (including leaks, explosions, fires,
weather-related incidents, mechanical failure, unscheduled
downtime, supplier disruptions, labor shortages, strikes, work
stoppages or other labor difficulties, transportation
interruptions, spills and releases and other environmental risks);
the supply/demand balances for our and our joint ventures'
products, and the related effects of industry production capacities
and operating rates; our ability to achieve expected cost savings
and other synergies; our ability to successfully execute projects
and growth strategies; legal and environmental proceedings; tax
rulings, consequences or proceedings; technological developments,
and our ability to develop new products and process technologies;
potential governmental regulatory actions; political unrest and
terrorist acts; risks and uncertainties posed by international
operations, including foreign currency fluctuations; and our
ability to comply with debt covenants and service our debt.
Additional factors that could cause results to differ materially
from those described in the forward-looking statements can be found
in the "Risk Factors" section of our Form 10-K for the year ended
December 31, 2016, which can be found
at www.lyondellbasell.com on the Investor Relations page and
on the Securities and Exchange Commission's website at
www.sec.gov.
Information contained in this email is subject to the disclaimer
found by clicking on the following link:
http://www.lyb.com/en/about-us/disclaimer
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SOURCE LyondellBasell