NEW YORK, Sept. 26, 2017 /PRNewswire/ -- Meredith
Corporation (NYSE:MDP; www.meredith.com), the nation's
leading media and marketing company serving 110 million
unduplicated American women and three out of four U.S. Millennial
women, today announced that Alysia
Borsa has been named Chief Marketing and Data Officer.
In her expanded role, Borsa will lead corporate marketing
strategy, integrated marketing communications, first-party data
strategy and management, and consumer- and advertiser-focused
insights and analytics across all national media channels.
She will report to Meredith National Media Group President
Jon Werther.
"With the accelerating change in consumer media consumption
behavior and media planning and buying dynamics, today's CMO
arguably faces an increasingly complex set of opportunities and
challenges," said Werther. "Capitalizing on these
opportunities and meeting these challenges require marketing
leaders with a broad range of capabilities and experience, and a
strong track record of success. From her substantive
knowledge and accomplishments in the areas of insights and
analytics, product marketing, technology, advertising
effectiveness, branding and business strategy to her proven ability
to successfully lead company-wide change, Alysia has both.
For these and many other reasons, we believe that she is the
perfect person to assume our Chief Marketing and Data Officer
role."
Borsa said she is excited to expand her role. "This
new position will give me the opportunity to further leverage and
integrate all of our data and insights into our overall marketing
strategy and maximize impact for our clients. I am pleased
that Nancy Weber, who is currently
in charge of branding and marketing partnerships at Meredith, will lead strategic marketing and
communications for our team. It is a privilege to be a leader
in the continued evolution of our business."
Since joining Meredith in 2011,
Borsa has served in several executive roles, including Vice
President of Product for Meredith's mobile web and tablet offerings,
Senior Vice President/Chief Data Officer, and most recently,
Executive Vice President/Chief Data and Insights Officer.
Prior to joining Meredith, she
spent eight years as a management consultant in the media and
technology space (Accenture), product marketing lead (Comcast) and
product and business development executive (Nokia). She has
received numerous honors over her distinguished career, has led
industry committees, and has been a speaker at major summits
sponsored by The Association of Magazine Media (MPA), Folio,
Association of National Advertisers, Mobile Marketing Association,
Interactive Advertising Bureau and Digiday, among others.
Borsa, who lives in New York
City with her husband, son and daughter, holds an Honours
Business Administration degree from Wilfrid
Laurier University, and a Master of Business Administration
degree from University of Western
Ontario in Canada.
She will continue to be based in Meredith's New
York offices on Third Avenue.
ABOUT MEREDITH
CORPORATION
Meredith Corporation has been committed to service journalism
for 115 years. Today, Meredith
uses multiple distribution platforms – including broadcast
television, magazines, and digital – to provide consumers with
content they desire and to deliver the messages of its advertising
and marketing partners.
Meredith's National Media Group
reaches 110 million unduplicated women every month, including 70
percent of all Millennial women in the
United States. Meredith is
the leader in creating and distributing content across platforms in
key consumer interest areas such as food, home, parenting and
health through well-known brands such as Better Homes &
Gardens, Allrecipes, Parents, SHAPE and
The Magnolia Journal. Meredith also features robust brand licensing
activities, including more than 3,000 SKUs of branded products at
4,000 Walmart stores across the U.S.; and Meredith Xcelerated
Marketing, an award-winning, strategic and creative agency that
provides fully integrated marketing solutions for many of the
world's top brands.
Meredith's Local Media Group
includes 17 owned or operated television stations reaching 11
percent of U.S. households. Meredith's portfolio is concentrated in large,
fast-growing markets, with seven stations in the nation's Top 25 –
including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's
stations produce approximately 700 hours of local news and
entertainment content each week.
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SOURCE Meredith Corporation