DishLATINO and Eugenio Derbez Deliver ‘La Gran Sorpresa’ to Everyday Latino Heroes during Hispanic Heritage Month
September 19 2017 - 10:00AM
Business Wire
- New digital videos feature series of
surprises to recognize those who exemplify the hard work and
determination embodied by DishLATINO’s “Sigue Haciéndola”
campaign
- “Sigue Haciéndola” campaign continues
to give U.S. Latinos an outlet to express their pride during
Hispanic Heritage Month
- DishLATINO brings the immigrant story
to life through partnership with Immigrant Archive Project
As Hispanic Heritage Month gets underway, DishLATINO and Eugenio
Derbez are teaming up to deliver “La Gran Sorpresa” (“the big
surprise”) in a series of heartwarming videos that reveal an
unforgettable experience. The series is the latest way DishLATINO
is engaging with U.S. Latinos as part of the “Sigue Haciéndola”
movement.
In the videos, Derbez introduces viewers to several everyday
Latino heroes, each of whom has a story of hard work, hope, and
triumph over adversity. The videos follow their journey as Derbez
reveals a series of escalating surprises culminating in an
unexpected reunion that is not to be missed. A highlight video, as
well as the videos showcasing each person’s individual surprises,
can be viewed here. An English subtitled version of the highlight
video can be found here.
“Now more than ever, we need to be reminded that pride, hope and
perseverance are all around us, and I am inspired by the exemplary
Latinos I got to know through this experience,” said actor,
producer, director, and DishLATINO spokesman Eugenio Derbez. “I’m
proud to join DishLATINO in honoring each one, and I hope this
project inspires others as they strive to seguir haciéndola.”
Earlier this year, DishLATINO launched the Sigue Haciéndola
campaign, a celebration of the pride, optimism, and cultural
heritage of U.S. Latinos. Since the launch, tens of thousands of
people have created their own customized photo filter showing pride
in their heritage and determination to keep pressing on in the
U.S.
“For us, every month is Hispanic Heritage Month, and we created
Sigue Haciéndola as an ongoing platform to share and celebrate the
many cultures that make us Latinos and the many cities we now call
home,” said Alfredo Rodriguez, vice president of DishLATINO. “These
new videos bring Sigue Haciéndola to life, honoring people who
represent the spirit of the campaign through a moving, memorable
event.”
During Hispanic Heritage Month, the Sigue Haciéndola photo
filter gives Latinos a fun and easy way to proudly display their
heritage on social media. The images are uploaded to a digital
mosaic map of the U.S. showing the faces of participants from coast
to coast. DishLATINO is also featuring the anthem of Sigue
Haciéndola, “Somos Latinos,” sung by Latin Grammy nominated duo
Periko & Jessi Leon, in a vibrant, uplifting television spot
that can be found here.
DishLATINO is also unveiling a new partnership with the
Immigrant Archive Project (IAP), a nonprofit whose mission is to
record, archive and share the stories of immigrants in the United
States. Together, DishLATINO and IAP will share the stories of
Latinos who left their homes and came to the U.S. to build a new
life. The first story is available now on siguehaciendola.com, with
more coming soon.
About DishLATINO
DishLATINO is the market-leading suite of English and Spanish
language programming packages in the United States. It offers its
customers more than 40 Spanish-language news, entertainment, and
sports channels in combination with DISH’s broad English-language
programming lineup of more than 200 channels. DishLATINO customers
can receive the Hopper, the industry’s most awarded DVR, and take
advantage of in-language customer service as well as payment
solutions including a no-term contract, prepaid pay-TV option.
About DISH
DISH Network Corp. (NASDAQ:DISH), through its subsidiaries,
provides approximately 13.332 million pay-TV subscribers, as of
June 30, 2017, with the highest-quality programming and technology
with the most choices at the best value. DISH offers a high
definition line-up with more than 200 national HD channels, the
most international channels and award-winning HD and DVR
technology. DISH Network Corporation is a Fortune 200 company.
Visit www.dish.com.
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DISH Network Corp.Karen
Modlin303-723-1850karen.modlin@dish.com
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