Corona Extra® Gets in the Ring as Official Beer Sponsor of Mayweather vs. McGregor Fight
August 18 2017 - 4:48PM
Corona Extra® today proudly announced it has signed on as the
Official Beer Sponsor of Mayweather vs. McGregor, a four-fight
SHOWTIME PPV event taking place Saturday, Aug. 26 at T-Mobile Arena
in Las Vegas. A brand long-associated with the sport, fans tuning
in to watch one of the most anticipated fights in boxing history
will see Corona’s integration in and around the ring, prominently
featured on the center of the mat, on the pay-per-view telecast and
as part of the lead up during the official weigh-in.
A photo accompanying this announcement is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/66c18e07-490d-4e77-9547-809c18392dfe
This once-in-a-lifetime event brings together the
worlds of boxing and MMA and has captured the imagination of sports
fans throughout the globe from the initial announcement to the
world tour and now leading up to fight night.
“Corona Extra is thrilled to be a part of this
historic match-up,” said John Alvarado, Vice President, Brand
Marketing – Corona Extra. “We’re the No. 1 brand associated with
boxing and our consumers have such a passion for the sport. We’ll
be tuned in on the 26th with the rest of the world to catch all the
action.”
As part of Corona’s on-going boxing efforts,
earlier this month Corona released its fourth annual
limited-edition boxing themed bottles featuring four boxing legends
and two current boxers. The bottles are available in select markets
through October 1 while supplies last. For more information about
Corona, please visit www.coronausa.com, or visit the brand on its
Facebook, Twitter and Instagram.
About Corona Extra Corona Extra is
a pilsner-style lager with a golden hue that was first brewed in
Mexico in 1925. The refreshing flavor and carefree attitude of
Corona have made it the #1 imported beer in the U.S. and the #5
beer brand overall. 2016 was a record-breaking sales year for the
brand.
Corona has been helping consumers “Find their
Beach” in the U.S. since 1981. Corona Extra is exclusively brewed,
imported and marketed by Constellation Brands for the U.S.
market.
About Constellation
BrandsConstellation Brands (NYSE:STZ) and (NYSE:STZ.B), a
Fortune 500® company, is a leading international producer and
marketer of beer, wine and spirits with operations in the U.S.,
Mexico, New Zealand, Italy and Canada. Constellation is the No. 3
beer company in the U.S. with high-end, iconic imported brands such
as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and
Pacifico. The company's beer portfolio also includes Ballast Point,
one of the most awarded craft brewers in the U.S. In addition,
Constellation is the world leader in premium wine, selling great
brands that people love, including Robert Mondavi, Clos du Bois,
Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The
Prisoner. The company's premium spirits brands include SVEDKA
Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the company believes that
industry leadership involves a commitment to brand building, our
trade partners, the environment, our investors and to consumers
around the world who choose our products when celebrating big
moments or enjoying quiet ones. Founded in 1945, Constellation has
grown to become a significant player in the beverage alcohol
industry with more than 100 brands in its portfolio, about 40
facilities and approximately 9,000 talented employees. We express
our company vision: to elevate life with every glass raised. To
learn more, visit www.cbrands.com.
MEDIA CONTACT:
Sarah Messenger
MULTIPLY PR
Corona@wearemultip.ly
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