SILVER SPRING, Md.,
Aug. 17, 2017 /PRNewswire/
-- Investigation Discovery (ID), America's leading crime and
justice television network, announced today it will join with Time
Inc.'s PEOPLE, America's leading multimedia brand mixing
entertainment news, lifestyle coverage and human interest
reporting, for INSPIRE A DIFFERENCE. Launched in April 2013, INSPIRE A DIFFERENCE is ID's public
affairs campaign designed to inform a national dialogue around such
topics as violence against women, domestic abuse, bullying, and the
suppression of civil rights, while inspiring viewers to take action
and make a difference in the lives of others. As part of the
partnership, PEOPLE will co-host the annual INSPIRE A
DIFFERENCE honors event in New
York on Thursday, November 2,
to recognize the powerful work of three celebrity honorees and one
everyday hero for their commitment to raising awareness and
providing resources and education to victims of crime and social
injustice.
In addition to the annual INSPIRE A DIFFERENCE Honors Event, ID
will leverage the power of the PEOPLE brand by activating its
readers to nominate an everyday hero in the magazine's August 28th issue, which hits
newsstands nationwide on Friday, August
18th. One reader will be honored in a fall
issue of PEOPLE, and their chosen charity will receive a
$5,000 donation from ID.
"PEOPLE has become a great programming partner to ID through our
hit series PEOPLE MAGAZINE INVESTIGATES, and we were looking
for ways to extend our relationship beyond the screen in a
meaningful and impactful way," said Henry
Schleiff, Group President, Investigation Discovery,
Destination America and American Heroes Channel. "The power of
PEOPLE's editorial in their special sections honoring everyday
heroes, as well as their special editions that put the focus on
challenges facing women, aligns perfectly with our INSPIRE A
DIFFERENCE mission to spread information and awareness about
injustices that affect people every single day."
"Part of PEOPLE's mission since it first launched more than 40
years ago was to celebrate ordinary people who do extraordinary
things," said Jess Cagle, Editor in
Chief, PEOPLE. "Our 'Call to Action on Gun Violence' in 2015,
and more recently, our 'Women Speak Out' series on sexual assault,
along with PEOPLE's continuing human interest coverage of families
overcoming adversity, encourage our audience to make positive
changes in their lives and their communities. We are
delighted to partner with ID on its INSPIRE A DIFFERENCE campaign,
which dovetails perfectly with PEOPLE's original mission."
Since its inception four years ago, INSPIRE A DIFFERENCE has
garnered resources and support for its viewers from leading
national nonprofit partners such as No More, Safe Horizon, HELP
USA, Unicef, One Love Foundation, the National Center for Victims
of Crime (NCVC),the National Network to End Domestic Violence
(NNEDV), The National Domestic Violence Hotline, Joyful Heart
Foundation, and the Alicia Project, among many others. Past
celebrity honorees have included Angie
Harmon, Joy Behar,
Marcia Gay Harden, Kristen Chenoweth, Rosario Dawson, and Dave
Navarro.
About PEOPLE
Time Inc.'s PEOPLE
revolutionized personality journalism when it launched as a weekly
in 1974 with a mission to celebrate extraordinary people doing
ordinary things and ordinary people doing extraordinary
things. Ubiquitous and still at the center of pop
culture more than 40 years later, the PEOPLE brand is accessible
across all media and platforms (print, digital, video, OTT, mobile,
social) bringing millions of consumers a unique mix of breaking
entertainment news, exclusive photos, video, unparalleled access to
the red carpet, celebrities, and in-depth reporting on the most
compelling newsmakers of our time. An essential component of
PEOPLE's editorial vision remains human interest stories, which
touch and often mirror the lives of our passionate audience.
ComScore ranks the PEOPLE/Entertainment Weekly Digital Network No.
1 in the entertainment news category. And now, the
PEOPLE/Entertainment Weekly Network (PEN) app offers a free,
advertiser-supported OTT streaming video service. PEOPLE is
an award-winning 24/7 news organization headquartered in NYC with
reporters worldwide. For more information visit PEOPLE.com and
Timeinc.com, and follow @people on Twitter and Instagram,
@peoplemag on Facebook, and the PEOPLE channel on YouTube and on
Snapchat's Discover.
About Investigation Discovery
Investigation Discovery (ID) is the leading crime and justice
network on television and one of America's fastest growing cable
networks, delivering the highest-quality programming to
approximately 85 million U.S. households. From harrowing crimes to
the in-depth investigations and the heart-breaking mysteries that
result, the always revealing network challenges our everyday
understanding of culture, society and the human condition. ID's
national public affairs campaign, INSPIRE A DIFFERENCE, is designed
to inform a national dialog around such topics as violence against
women, domestic abuse, social and civil rights, mental health,
bullying and sexual assault, while inspiring viewers to take action
and make a difference in the lives of others. More information and
partner resources can be found at InspireADifference.com. To learn
more about ID, please visit InvestigationDiscovery.com,
facebook.com/InvestigationDiscovery, or
twitter.com/DiscoveryID. ID is part of Discovery
Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 pay-TV
programmer reaching nearly 3 billion cumulative subscribers in 220
countries and territories.
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SOURCE Investigation Discovery