HOFFMAN ESTATES, Ill.,
Aug. 16, 2017 /PRNewswire/
-- Jaclyn Smith, a beloved Kmart brand partner for more than
32 years, is unveiling an infant wear line exclusive to Kmart -
Spencer by Jaclyn Smith. Launching
in select stores on September 17 and
available now for online presale at Kmart.com*, Jaclyn drew
inspiration from her granddaughter Bea, born last year, in
designing a collection with her daughter Spencer Margaret. The new line embodies precious
childhood moments with soft, classic baby pieces and products.
Spencer by Jaclyn Smith makes it
easier than ever for new and expecting parents to get ready for
their baby's arrival by offering comfortable yet trendy everyday
baby essentials at an affordable Kmart price.
"This collection truly embodies the emotions and cherished time
when a baby joins a family," said actress, model, Kmart designer
and first-time grandmother Jaclyn
Smith. "The delicate whimsical prints, playful artwork and
modern color palette for baby girls and boys celebrates the sweet
moments of welcoming a baby to the family that moms, dads – and
grandmothers like me – are sure to love."
Inspired by the unbreakable bond between a mother and daughter,
Spencer by Jaclyn Smith represents
the magical connection a newborn makes across multiple
generations.
"When my mother approached me about designing a layette
collection I was delighted to help bring the idea to life," said
Jaclyn's daughter, Spencer Margaret
Richmond. "As a new mom, I know the importance of finding
the right staples for your baby. I saw this collaboration as a
great opportunity to create affordable, durable and ultra-soft baby
wear options that today's modern moms are looking for and actually
want and need."
Ranging in sizes from newborn to 12 months, all items in the
collection are beautifully packaged in gift boxes with a to/from
hangtag and the line's signature fox ribbon, making it easy for
Kmart members to find the perfect gift for baby showers or to
welcome a new little bundle. Designed with ultra-soft 100% cotton
and cotton blends, the high-quality fabrics make the pieces as
durable as they are adorable. The entire line is affordably priced
from $19.99 to $29.99 and features an
array of layette essentials including:
- 4 Piece Take Me Home Set complete with footed long
sleeve sleep suit, top knot beanie cap, snap closure bib and
coordinating receiving blanket or the 2 Piece Set including
cotton jersey long sleeve top and french terry jogger pants make
great giftables
- 3 Pack Body Suit and the 3 Pack Sleep & Play
Sets easily transitions with baby from nap time to play
time
- 2 Piece Knit Cardigan and Printed Legging Set
feature a textured hooded knit sweater and interlock leggings that
make for an adorable unisex outfit
- 2 Piece Receiving Blankets made of ultra-soft 100%
cotton interlock come in two sweet prints of the line's signature
fox and forest friends
Available for online presale now, any Spencer by Jaclyn Smith online purchase of $20.00 or more will earn members $5.00 in bonus Shop Your Way® points.
For more information on the new layette line, visit
www.kmart.com/spencer. Plus, to see more from Jaclyn's signature
collection, check out Kmart's YouTube video:
https://youtu.be/q1T-vsn_Ob0
*Products are currently available for online purchase; however,
items will not ship until Friday, September
19
About Kmart
Kmart is making shopping fun again.
The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is bringing back the iconic Blue light Specials, hosting
Freebie Saturdays and in-store family events for its Shop Your
Way members and customers. Kmart offers customers thrilling
deals and amazing finds on quality products and exclusive brands
including Jaclyn Smith, Joe Boxer, Route 66 and Smart
Sense.
Bridgette Potratz
Zeno Group for Kmart
312-527-2SHC (2742)
Bridgette.Potratz@zenogroup.com
Kristin McManus
Kmart
847-286-0684
Kristin.McManus@searshc.com
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SOURCE Kmart