MIAMI, Aug. 16, 2017 /PRNewswire/ -- Fathom -- the
immersion and enrichment experience brand from Carnival Corporation
(NYSE/LSE: CCL; NYSE: CUK), the world's largest leisure travel
company – salutes the one-year anniversary of Kind Traveler, the
travel industry's first socially responsible, 'Give + Get' hotel
booking platform and blog. As a founding sponsor of Kind Traveler,
Fathom celebrates all of the partners who have come together to
create values-aligned travel options and help expand its intent to
empower travelers to get closer and touch the heart of new
destinations while becoming a force that benefits communities
globally.
Additionally, celebrating 2017 as the United Nations-designated
International Year of Sustainable Tourism, Fathom and the other 130
hotels, charities and destinations that have teamed up with Kind
Traveler are working together to fulfill Kind Traveler's mission,
which is strategically aligned with the U.N.'s Global Goals for
Sustainable Development: preventing poverty, protecting the planet
and promoting wellbeing for all.
The way it works is simple: Travelers give a $10 nightly donation to a local charity that
positively impacts the neighborhood they are traveling to, or to a
charity of choice. As a reward for their donation, travelers unlock
an exclusive hotel rate and special perks with curated hotels and
unique properties throughout the United
States, Mexico,
Canada, the Caribbean and Costa
Rica.
One hundred percent of the donations raised on the Kind Traveler
platform are given to charity. In addition to being a socially
conscious hotel booking platform, Kind Traveler is an ideal place
for travelers to receive inspiration on how to live and travel
consciously through its blog and Kind News, or where they can win
popular prizes and travel packages via its 'Win This' section of
the site.
"We are delighted to celebrate and congratulate Kind Traveler on
their first year of successfully empowering travelers to bring
kindness to the world in simple, thoughtful and creative ways,"
said Tara Russell, president of
Fathom and global impact lead for Carnival Corporation. "From the
start, we've been aligned and incredibly impressed by Kind Traveler
and their drive to create positive and meaningful immersion
experiences for travelers, and we look forward to continuing to
foster our beautiful partnership as we work together to broaden the
ecosystem of good travel."
Metrics of 'What $10 Can Do' are
communicated throughout the site, giving travelers a tangible
example of the type of impact they can create by booking with Kind
Traveler.
For example, an exclusive hotel rate is unlocked with a
$10 donation to City Harvest that
will also help feed 40 in-need New Yorkers. A $10 donation can also help plant 10 trees with
Arbor Day Foundation, provide 40
nutritional meals for school children in need with World Food
Program USA, and feed one rescue
animal for one week with Animal Defenders International.
In addition to making a positive impact, travelers will receive
exclusive rates that are as or more competitive than many travel
booking sites, as well as perks such as complimentary breakfast,
discounted spa treatments, waived resort fees, etc.
"We are witnessing a powerful shift towards consciousness in
traveler spending, and Kind Traveler is facilitating the connection
between travelers and businesses that want to be an active
participant in addressing societal and environmental challenges,"
said Jessica Blotter, CEO &
Co-Founder of Kind Traveler.
According to the 2017 Cone Communications CSR Study, 89 percent
of consumers will switch to a brand that supports a good cause over
one that does not, given similar price and quality. Before Kind
Traveler, there was not a hotel booking site that helps travelers
vote with their dollars for causes they care about with the reward
of exclusive hotel rates.
For all charity information and destinations, visit
www.kindtraveler.com. Please tell your friends, share your
experience with us on social media –Twitter, Facebook, Instagram,
and LinkedIn - and remember to #TravelKindly.
Click to Tweet: 130 Hotels, Destinations + Charities on
@Kind_Traveler Giving Travelers the Power to do Good #TravelKindly
KindTraveler.com
About Carnival Corporation & plc
Carnival
Corporation & plc is the world's largest leisure travel company
and among the most profitable and financially strong in the cruise
and vacation industries, with a portfolio of 10 dynamic brands that
include nine of the world's leading cruise lines. With operations
in North America, Europe, Australia and Asia, its portfolio features Carnival Cruise
Line, Holland America Line, Princess Cruises, Seabourn, AIDA
Cruises, Costa Cruises, Cunard, P&O Cruises (Australia) and P&O Cruises (UK), as well
as Fathom, the corporation's immersion and enrichment experience
brand.
Together, the corporation's cruise lines operate 103 ships with
231,000 lower berths visiting over 700 ports around the world, with
17 new ships scheduled to be delivered between 2018 and 2022.
Carnival Corporation & plc also operates Holland America
Princess Alaska Tours, the leading tour company in Alaska and the Canadian Yukon. Traded on both
the New York and London Stock
Exchanges, Carnival Corporation & plc is the only dual listed
company in the world to be included in both the S&P 500 and the
FTSE 100 indices.
In 2017, Fast Company recognized Carnival Corporation as being
among the "Top 10 Most Innovative Companies" in both the design and
travel categories. Fast Company specifically recognized Carnival
Corporation for its work in developing Ocean Medallion™, a
high-tech wearable device that enables the world's first
interactive guest experience platform capable of transforming
vacation travel into a highly personalized and elevated level of
customized service.
Additional information can be found on www.carnival.com,
www.fathom.org, www.hollandamerica.com, www.princess.com,
www.seabourn.com, www.aida.de, www.costacruise.com, www.cunard.com,
www.pocruises.com.au and www.pocruises.com.
About Kind Traveler
Kind Traveler, a Public Benefit
Corporation (PBC), is the first socially-conscious, 'Give + Get'
hotel booking platform to empower travelers to become a force that
benefits the wellbeing of communities, the environment, and
animals. Travelers 'give' to a local charity that positively
impacts the neighborhood they are traveling to, or to a charity of
choice; as reward for their donation, they 'get' an exclusive rate
to book directly with curated hotels and unique properties. 100
percent of the donations raised on the Kind Traveler platform go
directly to charities.
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SOURCE Carnival Corporation & plc