The Heart and Soul of the Beach!
August 10 2017 - 5:55AM
Business Wire
Cities from Coast to Coast Declare August
10th Lifeguard Appreciation Day
Paramount Pictures, the city of Santa Monica, California, the
city of Daytona Beach, Florida, and the council of Volusia County,
Florida today announced that August 10th has been declared
Lifeguard Appreciation Day. The declaration coincides with the
United States Lifesaving Association’s 2017 National Lifeguard
Championships, which take place in Daytona Beach August 9-12, 2017,
and with the home entertainment debut of the action-packed comedy
Baywatch.
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View the full release here:
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Cities from coast to coast declare August
10 Lifeguard Appreciation Day. The declaration coincides with the
United States Lifesaving Association’s 2017 National Lifeguard
Championships, which is taking place in Daytona Beach through
Sunday, and with the home entertainment debut of the action-packed
comedy #Baywatch. (Photo: Business Wire)
More than 1,000 of the nation’s finest lifeguards will take part
in the 2017 USLA National Lifeguard Championships in Daytona Beach.
This three-day event celebrates the incredible fitness, endurance
and dedication of the country’s lifeguards.
In 2016, USLA lifeguards performed 88,620 rescues, took more
than 8.4 million preventive actions, and provided medical
assistance to 343,086 people. The USLA has calculated that the
chance a person will drown at a beach protected by USLA-affiliated
lifeguards is one in 18 million.
“The USLA is honored that Paramount Pictures, Santa Monica and
Daytona Beach have dedicated an entire day to the men and women who
risk their lives to keep our nation’s beachgoers as safe as
possible,” said Ed Zebrowski, USLA President. “We look forward to
celebrating the day by hosting an incredible National Championships
in Daytona Beach.”
Baywatch actor David Hasselhoff added: “The lifeguards are the
real heroes. They have saved so many lives ...even my own. Today is
their day and I truly salute you with honor and humility!”
The United States Lifesaving Association is America's nonprofit,
professional association of beach lifeguards and open water
rescuers. The USLA works to reduce the incidence of death and
injury in the aquatic environment through public education,
national lifeguard standards, training programs, promotion of high
levels of lifeguard readiness, and other means.
A hilarious take on lifeguards going beyond the call of duty,
Baywatch stars Dwayne Johnson and Zac Efron and features a special
appearance by David Hasselhoff. An extended version of the film
will be available on Digital HD August 15 and on Blu-ray™ August
29.
About Paramount Home Media Distribution
Paramount Home Media Distribution (PHMD) is part of Paramount
Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment. PPC is a unit of Viacom (NASDAQ: VIAB, VIA),
home to premier media brands that create television programs,
motion pictures, consumer products, and digital content for
audiences in 180 countries and territories. The PHMD division
oversees PPC’s home entertainment and transactional digital
distribution activities worldwide. The division is responsible for
the sales, marketing and distribution of home entertainment content
on behalf of Paramount Pictures, Paramount Animation, Paramount
Vantage, Paramount Classics, MTV, Nickelodeon, Comedy Central and
CBS and applicable licensing and servicing of certain DreamWorks
Animation titles. PHMD additionally manages global licensing of
studio content and transactional distribution across worldwide
digital distribution platforms including online, mobile and
portable devices and emerging technologies.
The theatrical version of Baywatch is rated R for language
throughout, crude sexual content and graphic nudity. The extended
version is unrated.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170810005295/en/
Paramount PicturesBrenda Ciccone,
323-956-8091brenda_ciccone@paramount.com
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