The Un-carrier launches unlimited for a
generation of rule breakers.
Now, for Americans age 55+, two lines of
T-Mobile ONE are just $60 — all on America’s best unlimited
network
The Un-carrier just did it again — eliminating a huge pain point
for a generation of rule breakers that gave us the Mobile Era.
T-Mobile (NASDAQ: TMUS) CEO and President John Legere just
announced T-Mobile ONE™ Unlimited 55+, giving Americans age 55 and
up the wireless they truly deserve. Starting August 9, qualified
customers can get two lines of T-Mobile ONE — America’s best
unlimited on America’s best unlimited network — for just $60, taxes
and fees included, with Autopay. And that comes with unlimited
talk, text and 4G LTE data along with great T-Mobile ONE benefits,
making T-Mobile ONE Unlimited 55+ the best deal — hands down — for
today’s modern, mobile adults age 55+. It’s such a sweet deal that
we’re checking IDs!
T-Mobile ONE Unlimited 55+ is the Un-carrier’s response to the
way carriers treat the generation that created today’s wireless
industry. The carriers’ insulting “senior plans” come with
dumbed-down phones and even more dumbed-down plans, and the
carriers give empty nesters no choice but to pay nearly 60% more
per line when the kids move out and off the wireless plan. This
generation deserves better!
“For years, the carriers have been patronizing the generation
that invented wireless. They thank these mobile pioneers by selling
dumbed-down ‘senior’ plans with exactly zero data and — get this —
night and weekend minutes! That’s not just idiotic — it’s
insulting,” said Legere. “Today, the Un-carrier ends this
ridiculousness with T-Mobile ONE Unlimited 55+ — an offer that
recognizes how Boomers and beyond actually use their
smartphones!”
Right now, there are more than 93 million Americans in the U.S.
over age 55,1 and the vast majority (74 percent) of them have a
smartphone. And that number keeps growing. In addition, Boomers
spend an average of 149 minutes a day on their smartphones — about
as much as smartphone-obsessed Millennials at 171 minutes per day.2
In fact, the majority of those 55+ say a smartphone is the #1 way
they connect with family and friends.3
Carrier Formula: Patronize & Monetize
Boomers are the most long-term and loyal wireless customers, and
yet, the carriers treat this generation like they’re stuck in the
past. The carriers’ dumbed-down phones and patronizing ‘senior’
plans assume they still live in a time before smartphones or the
internet. AT&T’s ultra-patronizing “Senior Nation” Plan gives
subscribers just 200 anytime minutes and 500 night & weekend
minutes — and ZERO data. In fact, it’s limited only to basic phones
only. No smartphones or tablets allowed. For real. We are not
making this up.
If that weren’t bad enough, the carriers demand you pay a higher
price per line as soon as the kids move out and off the family
plan. For example, moms and dads on Verizon who were once paying
$45 each for four lines of unlimited (and getting slower) data —
plus all those Verizon taxes and fees — could see the cost for each
line jump to over $70 when they switch to just two lines. It’s just
as bad for families on AT&T, who could see a nearly 60 percent
price jump per line. With the carriers, customers have little or no
choice — pay higher prices per line when the kids move off the
family plan. Period. With T-Mobile, the choice is all yours. Choose
T-Mobile ONE Unlimited 55+ to get unlimited wireless and pay an
even lower price per line.
The simple fact is that the carriers’ ‘senior’ plans simply
don’t make sense for most of today’s modern, mobile adults. Nobody
wants to be patronized with dumbed-down phones and limited
services. And everyone wants a fair price that doesn’t require
splitting the bill each month.
Un-carrier Formula: Give More Without Asking for More
With T-Mobile ONE Unlimited 55+, it’s just $50 for the first
line of T-Mobile ONE and $10 for your second line with unlimited
everything after $5 per line Autopay discount. Taxes & fees
included. In short, it’s the wireless deal that the generation who
created the Mobile Era deserve.
And, T-Mobile ONE includes great Un-carrier benefits at no extra
cost, like:
- Simple Global: unlimited text and data
roaming and low flat-rate calling in 140+ countries and
destinations
- Mobile Without Borders: talk, text and
surf in Mexico and Canada like you’re at home
- Gogo Inflight: get unlimited texting
all flight long and 1 free hour of smartphone Wi-Fi on all
Gogo-equipped domestic flights
- DIGITS: use your T-Mobile number on
compatible phones, tablets and PCs, and use multiple numbers on one
device
- Mobile Hotspot: connect all your
devices to the internet with included tethering data
- Un-contract: only you have the power to
change the price you pay
- Carrier Freedom: T-Mobile helps cover
your switching costs
- T-Mobile Tuesdays: get thanked with
free stuff every week just for being a customer
Expanding the Un-carrier Revolution
With today’s announcement, T-Mobile is taking the fight to one
of the carriers’ last strongholds. Among Americans age 55+, Verizon
and AT&T collectively control nearly 81 percent of the postpaid
wireless market. In contrast, just 8 percent of this group are with
T-Mobile, compared to the Un-carrier’s 18 percent of all US
wireless customers. That’s a LOT of people getting taken advantage
of by the Duopoly — and a lot of people who can benefit from the
Un-carrier.
“When this generation was getting their first phones, AT&T
and Verizon were the only real options—and the Duopoly has been
taking advantage of them ever since,” said Legere. “Where the
Duopoly sees another group to patronize and monetize, we see an
opportunity to bring the Un-carrier revolution to more people not
getting the service or respect they deserve.”
To get all this Un-carrier goodness and more, starting August 9,
new customers age 55 and older can simply stop by your local
T-Mobile store to sign up (we’re serious about checking those
IDs*). Current eligible customers can get T-Mobile ONE Unlimited
55+ by calling 1.800.TMOBILE, going to https://www.t-mobile.com or
visiting a local retail store.
* Don’t even think about trying a fake ID, Gen Xers and
Millennials. We see you.
Video typically streams on device at 480p. On all T-Mobile
plans, during congestion the top 3% of data users (>32GB/mo.)
may notice reduced speeds until next bill cycle due to data
prioritization. Tethering at max 3G speeds. Unlimited
55+: Postpaid only; at participating locations. Max 2 voice
lines. Credit approval, deposit, and $25 SIM starter kit, or in
stores & on customer service calls, $20 upgrade support charge
may be req’d. Not eligible for Kickback, Insider Hookup, or some
discounts. Includes 200 MB roaming. Without AutoPay, $5 more/line.
Sales tax & regulatory fees included in monthly service price;
see in-store materials for specifics in your state.
1 US Census Estimates, 20172 Nielsen Mobile Insights, Q1-Q2
20173 Civic Science survey of mobile users commissioned by
T-Mobile, June 2017
About T-Mobile
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is
redefining the way consumers and businesses buy wireless services
through leading product and service innovation. The Company's
advanced nationwide 4G LTE network delivers outstanding wireless
experiences to more than 69.6 million customers who are unwilling
to compromise on quality and value. Based in Bellevue, Washington,
T-Mobile US provides services through its subsidiaries and operates
its flagship brands, T-Mobile and MetroPCS. For more information,
please visit http://www.t-mobile.com.
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