Interbrand Releases First-Ever Best Asia Brands Study: Engage to Grow
July 31 2017 - 5:00PM
Business Wire
Points of view drawn from research conducted by Interbrand
across the Asia-Pacific
For the first time, Interbrand has carried out a comprehensive
analysis of the best brands in Asia. The 2017 study compiles
insights from Best Japan Brands, Best China Brands, Best Korea
Brands and Best India Brands, while delving into how brands are
growing within Australia and the markets of Southeast Asia
also.
The study points to the growth of each major Asian market, as
determined by Interbrand data conducted over the last five years.
Analysis and research highlights that we have entered a period of
accelerating change, or a new age. An over-riding theme that has
emerged centers around: changing consumer behavior, digitization
and how brands are responding, or are not responding, to these
changes.
In the overview, Interbrand’s Chief Executive Officer for
Asia-Pacific, Stuart Green, notes that due to rapid technological
advancement and demographic shifts, customer expectations are
changing, and addresses the opportunities for Asian brands moving
forward.
Stating that, “Each market in the Asia region has its own unique
way of conducting business and its own unique cultural
characteristics. Brands in Asia will win and engage better with
customers if they use big data in a more meaningful way.”
Green believes that tech companies more than most are leading
the way in this respect by leveraging technology tools in ways that
are relevant to consumers, to drive choice, loyalty, and ultimately
better business performance.
The study also highlights insights from interviews with key
business leaders from some of Asia’s most successful brands, such
as Rakuten, KIA, Telstra and Aviva.
To learn more about Asia and how each region is accelerating,
please see here.
About Interbrand
At Interbrand, we believe that growth is achieved when an
organization has a clear strategy and delivers exceptional customer
experiences. We do both, through a combination of strategy,
creativity, and technology that helps drive growth for our clients’
brands and businesses. With a network of 24 offices in 17
countries, Interbrand is a global brand consultancy, and publisher
of the highly influential annual Best Global
Brands and Breakthrough Brands reports, and Webby
Award-winning brandchannel. Interbrand is part of the Omnicom
Group Inc. (NYSE:OMC) network of agencies. For more information,
please contact us, or follow Interbrand
on LinkedIn, Twitter and Facebook.
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version on businesswire.com: http://www.businesswire.com/news/home/20170731005760/en/
InterbrandAlyssa Carfi, +1-212-798-7547+1-973-897-6264Senior PR
Associatealyssa.carfi@interbrand.com
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