Quad/Graphics’ Ongoing Strategic Transformation Helps Clients Market More Efficiently and Effectively
July 27 2017 - 4:56PM
Business Wire
Long-Time Client National Geographic Partners
Awards Quad/Graphics Production Services; Expands and Extends Print
Volume Under Contract
Under a new multi-year, multi-million-dollar contract with
National Geographic Partners, Quad/Graphics, Inc. (NYSE: QUAD)
(“Quad/Graphics,” “Quad” or the “Company”) will manage
comprehensive production services, including paper procurement and
management, prepress and printing management. The agreement also
expands and extends the print volume Quad/Graphics supplies under
contract for the publisher and its titles National Geographic,
National Geographic Traveler, National Geographic History, National
Geographic Kids, National Geographic Little Kids, National
Geographic Adventures and National Geographic Expeditions.
The newly extended and expanded contract fortifies
Quad/Graphics’ long-standing relationship with National Geographic
Partners, which also includes books, and demonstrates the iconic
brand’s confidence in Quad/Graphics as a strategic business
partner.
“Quad/Graphics is proud to build on our relationship with
National Geographic Partners by providing time- and cost-saving
production services that, ultimately, will allow it to focus on
what it does best: connecting with brand enthusiasts,” said Joel
Quadracci, Chairman, President & CEO of Quad/Graphics. “Using
our best-in-class workflow solutions, we will enhance National
Geographic Partners’ existing processes, building on the strong
foundation already in place.”
Said Declan Moore, CEO of National Geographic Partners:
“National Geographic has enjoyed a longstanding relationship with
Quad/Graphics. They have provided best-in-class service to showcase
our valued content, allowing us to focus on our core business of
premium storytelling through the work of our incredibly talented
photographers.”
National Geographic Partners joins a growing list of publishers
that have engaged Quad/Graphics for production services. Other
publishers include Cengage, Diesel & Gas Turbine Publications,
Forbes, Outside Magazine, Rodale, The Week and Wenner Media, among
others.
In addition, Quad/Graphics provides production services – as
well as other content creation and content management services –
for approximately 30 marketers and retailers including Bluestem
Brands, Cabela’s, L.L.Bean, Staples and Tractor Supply.
“Quad/Graphics continues its transformation to create
significant value for its clients by addressing their urgent
business needs to improve process efficiencies and marketing spend
effectiveness,” Quadracci said. “We refer to our transformation as
Quad 3.0, which reflects our evolution from a startup printer that
grew rapidly through greenfield growth in 1.0, to a disciplined
industry consolidator in 2.0 and now, in Quad 3.0, to a global
marketing services provider leveraging a strong print foundation in
combination with its deep expertise in workflow re-engineering and
optimization, content management and personalized, cross-channel
marketing.”
Expanding on the operational and business process expertise that
has made it an industry leader, Quad 3.0’s workflow re-engineering
services and dedicated client deployment teams provide scalable
content solutions that allow clients to create more content for
more channels faster, with fewer resources, and iteratively revise
that content quickly based on consumer behavior. When deployed,
Quad 3.0 solutions allow clients to compete more aggressively today
while addressing tomorrow’s changing market demands.
“We are experts at content production and distribution for
digital and print output, and can process content quickly to the
highest quality standards at a low cost, thereby allowing brand
owners to respond faster,” Quadracci said. “Clients can reinvest
the savings from eliminating redundancies and increasing
efficiencies to create even more effective marketing
campaigns.”
Quad/Graphics’ upstream services fortify its downstream revenue
across all existing product lines and solutions. “We are confident
in our strategy, which is driving substantial downstream revenue
for us from our upstream efficiency-focused services,” Quadracci
said. This revenue is generated from production-related services
and creative operations such as studio and location photography,
videography and graphic design, as well as additional print
volume.
Quadracci concluded: “As we continue to enhance the value of
Quad/Graphics as a marketing partner in Quad 3.0, we will build on
our strong foundation to help improve the execution and
effectiveness of clients’ marketing campaigns across print, digital
and other channels. To accelerate this vision, we have added
client-side talent to our team – individuals who understand the
challenges facing retailers, marketers and publishers. We also have
continued to build our strategic partnership with Rise Interactive,
a digital marketing agency that specializes in media, analytics and
customer experience. This partnership combines Quad’s expertise in
optimizing a client’s marketing spend in offline channels with
Rise’s expertise in online channels to create more powerfully
integrated online and offline campaigns in addition to all the
other services we already provide. When combined with the expertise
of our BlueSoHo multichannel agency, marketers have a robust and
comprehensive partner in Quad to help them improve their marketing
and sales results.”
About Quad/Graphics
Quad/Graphics (NYSE: QUAD) is a global marketing services
provider that helps brand owners market their products, services
and content more efficiently and effectively. To do this, the
Company leverages its strong print foundation in combination with
its deep expertise in workflow re-engineering and optimization,
content management and personalized, cross-channel marketing. With
a consultative approach, worldwide capabilities, leading-edge
technology and single-source simplicity, Quad has the resources and
knowledge to help a wide variety of clients in multiple vertical
industries, including retail, publishing and healthcare.
Quad/Graphics provides a diverse range of digital and print and
related products, services and solutions from multiple locations
throughout North America, South America and Europe, and strategic
partnerships in Asia and other parts of the world.
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Quad/Graphics Corporate CommunicationsClaire
Ho414-566-2955cho@qg.com
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