Campbell Soup Company Launches Food Innovation Challenge with Foodworks to Identify Top Food Disruptors
July 27 2017 - 8:30AM
Business Wire
Campbell Soup Company (NYSE:CPB) today announced a
partnership with Foodworks Brooklyn designed to assist
up-and-coming food innovators with a passion for real food.
Foodworks Brooklyn is a kitchen incubator dedicated to growing
early-stage retail and wholesale food businesses. The partnership
includes a Real Food Innovation Challenge and a mentorship program
between Campbell experts and Foodworks members.
Campbell hosted the Real Food Innovation Challenge at Foodworks’
commercial kitchens in Brooklyn on July 25. The Challenge
identified three innovative food entrepreneurs and awarded them
funding to pursue their concepts at Foodworks. The winners were
selected based on four criteria:
- Did their product/concept use
recognizable and desirable ingredients?
- Did the entrepreneurs outline a sound
plan to grow their business, with an understanding of the market
and consumer dynamics?
- Was the product delicious and meet a
consumer need in a compelling way?
- And finally, did the entrepreneurs
present their concepts in a clear, concise and engaging
manner?
Red Velvet NYC, a gourmet DIY baking kit designed to simplify
home baking via a delivery of pre-measured local and recognizable
ingredients and detailed recipe cards to make impressive desserts,
was selected as the winning concept and awarded a $10,000 credit
toward their Foodworks membership. Watermelon Road, a natural,
clean snacks company with fruit and vegetable jerkies, and Better
Almond Butter, an organic sprouted almond spread that uses Marcona
almonds from Spain, were selected as runners-up. Each was awarded
$5,000 to be used toward their Foodworks membership. Zesty Z,
Keepers, BoonBox and Hany’s also participated in the pitch session,
sharing beverage and snack concepts.
The Challenge began earlier this month when Campbell invited
Foodworks members to participate in an idea pitch session. Nearly
40 entries were received and seven finalists were selected by
Campbell to present their ideas to judges in front of a live
audience.
“We believe that supporting the next wave of food entrepreneurs
is critical to cultivate the future of real food,” said Emily
Waldorf, Vice President of Corporate Strategy at Campbell Soup
Company. “Working with Foodworks is an opportunity for Campbell to
empower industry disruptors, have a window into entrepreneurs and
their thinking, and apply it to the way we approach
innovation.”
“Foodworks is excited to be working with Campbell on this
fantastic partnership,” said Foodworks CEO and co-founder Nick
Devane. “Campbell’s roots are embodied in their long-lasting
commitment to aligning with purpose and innovation, and we're
thrilled to have them work collaboratively to help empower the next
crop of great food entrepreneurs.”
The judging panel included: Carlos Abrams-Rivera, President,
Pepperidge Farm, Bethmara Kessler, Senior Vice President of
Campbell’s Shared Services Organization, Mike Paul, Vice President,
Marketing & Innovation at Campbell, Susan Westmoreland, Food
Director, Good Housekeeping and Maxine Builder, Associate Editor,
Extra Crispy.
The second part of the partnership is a mentorship program that
offers Foodworks members the ongoing opportunity to tap into
Campbell experts for counsel on topics such as branding, marketing,
product development and packaging.
“The mentorship is two-fold, it helps Campbell employees think
differently and challenge the conventional way we go to market, and
it gives Foodworks members a chance to gain insights from Campbell
experts on business challenges,” Waldorf said. “It is a great
learning for both sides leveraging the best of big and small.”
About Campbell Soup Company:
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real
food that matters for life’s moments.” We make a range of
high-quality soups and simple meals, beverages, snacks and packaged
fresh foods. For generations, people have trusted Campbell to
provide authentic, flavorful and readily available foods and
beverages that connect them to each other, to warm memories and to
what’s important today. Led by our iconic Campbell’s brand, our
portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8,
Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens and Garden Fresh
Gourmet. Founded in 1869, Campbell has a heritage of giving back
and acting as a good steward of the planet’s natural resources. The
company is a member of the Standard & Poor’s 500 and the Dow
Jones Sustainability Indexes. For more information, visit
www.campbellsoupcompany.com or follow company news on Twitter via
@CampbellSoupCo. To learn more about how we make our food and the
choices behind the ingredients we use, visit
www.whatsinmyfood.com.
About Foodworks:
Foodworks is a rapidly scaling company on a mission to change
the landscape of the food industry. We work with individuals
possessed of creative culinary ideas and give them the resources
needed to move ideas from inception to scaled businesses. Our
community-focused and quality-driven culinary incubators deliver an
end-to-end suite of solutions to benefit everyone in the food
industry: small businesses, wholesale buyers, co-packing partners,
production facilities, and potential investors. Foodworks
participants benefit from affordable commissary and co-working
space, tailored mentorship programs and workshops, flexible working
hours, and, most importantly, community of supportive culinary
professionals looking to achieve the same goal: change the way we
think about food. Experience Foodworks and get connected at
www.thefoodworks.com.
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Campbell Soup CompanyMegan Haney, 856-342-4978Megan_haney@campbellsoup.com
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