Acxiom Launches Connected Spaces
July 27 2017 - 8:30AM
Business Wire
Today, Acxiom® (Nasdaq: ACXM), in collaboration with Adobe,
announced the launch of Connected Spaces, a global solution aimed
at delivering more relevant omnichannel experiences to
customers.
Connected Spaces is designed to revolutionise customer
experience and business returns for retail, travel and leisure
locations such as airports, malls, sports stadiums, concert arenas
and resorts. A pioneering example is Heathrow airport. Heathrow is
able to deliver more relevant communications to customers in
real-time as part of its overall engagement strategy and is already
generating exceptional results including an increase in spend of
20-25 percent for engaged customers.
Common to airports, malls and the like is a high footfall of
consumers who intend to visit multiple concession, franchise, or
subcontracted brands operating in their environments. This can
translate to a relatively distant relationship with their visitors.
Therefore, to build engagement and deliver a better experience,
Connected Spaces harnesses insights to create a single, consistent
and overall connected set of brand interactions.
Drawing on Acxiom’s unique people-based marketing services
coupled with capabilities in Adobe Experience Cloud, Connected
Spaces enables locations to identify, understand and engage with
the thousands of people coming through their doors – with
innovative approaches to recognising customers at the moment they
interact with the space, such as entering a geo-fenced environment,
parking their vehicle, connecting to a Wi-Fi service, and making
in-store purchases.
Connected Spaces is a standardised data, marketing technology
and engagement framework, the result of an established working
relationship between Acxiom and Adobe for mutual clients across a
number of industries. Its privacy-compliant, open architecture
means that integrations with additional systems and data are
achievable without the need for major technology changes.
Critically, owing to the nature of its design, locations can have
the solution up and running within six weeks.
Christian Peck, vice president and managing director at Acxiom
comments, “The experience economy is rising in importance, and
Heathrow’s example shows other destinations with high footfall and
limited dwell times how their innovative use of Connected Spaces
can transform a customer’s experience before, during and after
their visit, across its numerous travel, retail and restaurant
partners. It’s rewarding for customers and delivers great results
for brands.”
Garrett Ilg, president, Adobe EMEA added, “Brands may only have
one shot to exceed their customers’ expectations when they are
embarking on a holiday, attending a concert, going to a major
sporting event or enjoying other memorable experiences. Seizing on
this opportunity to engage, adding value to visitors’ lives, and
enhancing that experience is precisely what this solution
facilitates, through the intelligent use of data and marketing
technology.”
To learn more, download the Connected Spaces eBook here
https://www.acxiom.co.uk/resources/connected-spaces
About Acxiom
Acxiom provides the data foundation for the world’s best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. Acxiom is a
registered trademark of Acxiom Corporation. For more information,
visit Acxiom.com.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services
designed to give enterprises everything needed to deliver
exceptional customer experiences. Comprised of Adobe Marketing
Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud,
Experience Cloud is built on the Adobe Cloud Platform and
integrated with Adobe Creative Cloud and Document Cloud. Leveraging
Adobe Sensei’s machine learning and artificial intelligence
capabilities, Adobe Experience Cloud combines world-class
solutions, a complete extensive platform, comprehensive data and
content systems, and a robust partner ecosystem that offer an
unmatched expertise in experience delivery.
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Limelight PRClodagh Foley / Katrina Jackson+ 44 (0) 207 927
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