SANTA CLARA, Calif.,
July 25, 2017 /PRNewswire/
-- Realtor.com® today launches its newest branded
series, "Finding the Home Run Home," featuring three wives of Major
League Baseball players discussing their experiences having to move
at the drop of a hat when their husbands were traded to new teams.
A trusted source for real estate information,
realtor.com® is operated by News Corp [NASDAQ: NWS,
NWSA]; [ASX: NWS, NWSLV] subsidiary Move, Inc., a leading provider
of online real estate services.
Ahead of Major League Baseball's July
31 trade deadline, Julianna
Zobrist, Leslee Holliday and
Jennifer Utley – the wives of
Chicago Cubs' second basemen Ben
Zobrist, New York Yankees' designated hitter Matt Holliday, and Los Angeles Dodgers' second
baseman Chase Utley, respectively –
share what home means to them and how realtor.com® has
helped them find their dream homes for their families when the
clock is ticking.
The new brand partnership includes a broadcast and digital video
series as well as social integrations. In the videos, Zobrist,
Holliday, and Utley highlight a few of their personal house hunting
tips, including the use of 3D tours, search filters and the
realtor.com® draw feature.
Holliday explained that over her husband's 14-year professional
baseball career, they have lived in 11 homes in four different
cities, most recently moving again when Matt signed with the
Yankees in December. "Living in Florida, you have to find a home in
New York for you and your family,"
Holliday said. "It was just really inconvenient for us to fly
up to New York City and walk
through every single home we saw. 3-D tours allowed us to make a
decision from home which is very, very convenient."
Utley has lived in 12 homes since her husband broke into the big
leagues in 2003. "Moving doesn't scare me," she said. "I
realize that moving is fun and can be a game if you want it to
be. I'm always watching the market. The whole process
is my happy place. I'm very particular about my home and I have a
lot of experience and I've definitely curated my want list. Using
filters are really very easy. I can pinpoint exactly what I want in
a house with the number of bedrooms, bathrooms, pool, no pool,
yard, what neighborhood I'm in, what schools I want. Realtor.com is
the one-stop shop for finding your perfect house.
Zobrist and her husband moved 10 times in 10 years before
finally purchasing their first home in Chicago. "When Chicago
called it felt like the stars aligned," she said. "We had to move
quickly and do it efficiently. We realized that we desired for our
kids to be around more children and for us to be closer to the
stadium. I totally love the draw search feature because then you
are able to pinpoint the area you want to live in."
"Home has important, and different, meaning to everyone.
Families of professional athletes often experience sudden moves
when traded between teams, providing additional challenges to find
the home of their dreams. Finding the Home Run Home
showcases what home means to the wives of three MLB players at the
top of their game and helps fans understand these families'
experiences on a personal level, including some valuable moving
tips," said Andrew Strickman, head
of brand and chief creative at realtor.com®. "Our
partnership with Home Team Sports highlights
realtor.com®'s dedication to helping every family, even
those who live their lives on the move like our favorite baseball
players, find their dream home."
One of the highlights of the Home Team Sports program is use of
30-second spots featuring the three wives to surround a
two-week realtor.com sponsorship of a trade-deadline inspired
"Buyer's and Seller's" segment on the pre-game shows of 19 MLB
teams.
The videos are available at
realtor.com/welcome/homerunhome
Below are the scheduled release dates for each outlet:
MLB
Team
|
Regional Sports
Affiliate
|
Release
Date
|
Arizona
Diamondbacks
|
FSN-Arizona (Fox
Sports)
|
July 25,
2017
|
Baltimore
Orioles
|
MASN
|
July 25,
2017
|
Boston Red
Sox
|
NESN
|
July 25,
2017
|
Cincinnati
Reds
|
FSN-Ohio (Fox
Sports)
|
July 25,
2017
|
Colorado
Rockies
|
Root-Rocky
Mountain
|
July 25,
2017
|
Houston
Astros
|
Root Sports
Southwest
|
July 25,
2017
|
Kansas City
Royals
|
FSN-Kansas City (Fox
Sports)
|
July 25,
2017
|
Los Angeles
Dodgers
|
Time Warner Cable
(Spectrum) - Sportsnet LA
|
July 25,
2017
|
Miami
Marlins
|
FSN-Florida (Fox
Sports)
|
July 25,
2017
|
Milwaukee
Brewers
|
FSN-Wisconsin (Fox
Sports)
|
July 25,
2017
|
Minnesota
Twins
|
FSN-North (Fox
Sports)
|
July 25,
2017
|
New York
Yankees
|
YES
|
July 25,
2017
|
Pittsburgh
Pirates
|
Root-Pittsburgh
|
July 25,
2017
|
San Diego
Padres
|
FSN-San Diego (Fox
Sports)
|
July 25,
2017
|
San Francisco
Giants
|
NBC Sports Bay
Area
|
July 25,
2017
|
Seattle
Mariners
|
Root-Northwest
|
July 25,
2017
|
St. Louis
Cardinals
|
FSN-Midwest (Fox
Sports)
|
July 25,
2017
|
Tampa Bay
Rays
|
Sun Sports (Fox
Sports)
|
July 25,
2017
|
Washington
Nationals
|
MASN
|
July 25,
2017
|
Realtor.com®'s "Finding the Home Run Home" is a
partnership with Home Team Sports, negotiated by Ocean Media LLC,
realtor.com media agency of record. Home Team Sports is a sales
unit of Fox Sports, featuring branded-content platforms, commercial
and program production, events, and custom brand integration in
live local sports.
About Home Team Sports
Home Team Sports (HTS) is a
sales unit of FOX Sports that offers advertisers one-stop shopping
for TV and digital media sponsorship of every MLB, NBA, and NHL
home team in the U.S., reaching 90+ million homes with its
platforms. HTS also encompasses FOX Sports College Properties which
holds the multi-media rights for USC
and the Los Angeles Memorial Coliseum, Michigan State, Auburn, San Diego
State, Georgetown,
Villanova and the BIG EAST Conference.
HTS also has exclusive media rights in major college conferences
and conference-owned television networks, including BTN, Pac-12
Networks, the ACC and Big 12. HTS is a complete sports solution
featuring branded-content platforms, commercial and program
production, events and custom brand integration in live local
sports. All opportunities are available on a local, regional or
national scale. HTS representation includes FOX Sports Regional
Networks, Comcast Sports Net, ROOT SPORTS, YES, NESN, MASN,
Altitude and others.
About realtor.com®
Realtor.com® is the trusted resource for home buyers,
sellers and dreamers, offering the most comprehensive source of
for-sale properties, among competing national sites, and the
information, tools and professional expertise to help people move
confidently through every step of their home journey. It pioneered
the world of digital real estate 20 years ago, and today helps make
all things home simple, efficient and enjoyable.
Realtor.com® is operated by News Corp [NASDAQ: NWS,
NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual
license from the National Association of REALTORS®. For
more information, visit realtor.com®.
Media Contact:
Realtor.com®
Lexie Puckett Holbert –
lexie.puckettholbert@move.com
David Siroty –
david.siroty.contractor@realtor.com
View original content with
multimedia:http://www.prnewswire.com/news-releases/realtorcom-teams-up-with-the-wives-of-top-major-league-baseball-players-ahead-of-trading-deadline-to-highlight-tips-for-moving-300493063.html
SOURCE realtor.com