LONDON, July 20, 2017 /PRNewswire/ --
Today, Vauxhall Motors consolidated its marketing services
account appointing McCann Velocity to oversee CRM, point of sale,
print, aftersales and retail marketing.
The appointment will see McCann Velocity take on the fleet
business currently held by incumbent agency Graymatter. The
new multi-disciplinary agency, McCann Velocity, has been created
specifically to offer Vauxhall Motors a dedicated agency team and
will offer a truly channel neutral approach.
Simon Oldfield, Marketing
Director, Vauxhall Motors, said, "As Vauxhall Motors and the car
industry moves forward at a rapid pace, we need an agency partner
beside us that will deliver campaign work from conception through
to our retail network. McCann Velocity is a vibrant agency
and will bolster our presence in the market.
"Vauxhall Motors has a long standing relationship with the
McCann network, they successfully defended the account adding our
fleet business to their remit. They achieved this by
understanding and recognising our need for a truly integrated
approach and the requirement of a one stop shop solution. We
look forward to getting underway."
Paul Dean, Managing Director,
McCann Velocity, said, "We are
thrilled that the McCann network will continue its long-standing
partnership with Vauxhall Motors. McCann Central has
delivered outstanding work for the brand over the previous eight
years and with this comes enormous level of insight and trust.
"McCann Velocity has been created to deliver the truly
transformative change that Vauxhall Motors is looking for, ensuring
that strategically and creatively all brand and tactical activity
is delivered in an engaged and seamless way for Vauxhall
customers."
Geometry Global, Lida, Psona and Oliver also pitched for the
business.
VAUXHALL MOTORS
Vauxhall Motors has been manufacturing motor vehicles in the UK
continuously since 1903. Vauxhall's range spans all mainstream
sectors of the vehicle market with best-selling model names such as
ADAM, Corsa, Astra, Mokka and Insignia Grand Sport regularly
topping the sales charts. Vauxhall is also the largest
manufacturer of commercial vehicles in the UK. The company employs
c.5000 people in the UK and exports three quarters of its
production. It is headquartered in Luton, Bedfordshire where it also manufactures the
Vivaro light commercial vehicle. A second plant at Ellesmere Port
in Cheshire produces the Astra and
Astra Sports Tourer.
MCCANN VELOCITY
McCann Velocity is part of McCann Worldgroup. McCann Worldgroup,
part of the Interpublic Group (NYSE: IPG), is a leading global
marketing services company with 24,000 employees in more than 100
countries, comprising McCann (advertising), MRM//McCann (digital
marketing/relationship management), Momentum Worldwide (total brand
experience), McCann Health (professional/dtc communications), CRAFT
(global adaptation and production), UM (media management), Weber
Shandwick (public relations), FutureBrand (consulting/design),
ChaseDesign (shopper marketing) and PMK-BNC.