Marchex Launches Audience Targeting for Social and Display
July 20 2017 - 9:00AM
Business Wire
Solution uses call data to identify high-intent
audiences for custom retargeting campaigns
Marchex (Nasdaq: MCHX), a mobile advertising analytics company,
today announced the launch of Marchex Audience Targeting, a new
solution that leverages call data to automatically build high-value
audience segments for display and social media platforms like
Facebook.
By helping brands understand who is calling, and what they’re
calling about, Marchex Audience Targeting empowers marketers with
the ability to target high intent audiences with their Facebook and
display campaigns. Marketers can now fine-tune campaigns down to
specific audience segments that are most likely to convert to
customers, or find new segments and opportunities that haven’t been
targeted before.
“Many of our customers rely on phone calls to drive appointments
and sales, but they don’t have an effective way to identify callers
who did not convert, or retarget them through popular platforms
like Facebook. This lack of insight makes it difficult to follow-up
with prospects and convert them into customers,” said Nikhil Kolar,
head of product and engineering. “Marchex Audience Targeting helps
digital marketers go back and retarget their lost callers through
Facebook and display ads, ensuring more prospects turn into
customers.”
Powered by Marchex Speech Analytics and direct API integration
with Facebook’s Offline Conversions solution, Marchex Audience
Targeting enables marketers to maximize their marketing
opportunities and produce custom audiences that can result in new
sales for the business.
The release of caller-based Audience Targeting comes on the
heels of Marchex Speech Analytics, part of the Marchex Omnichannel
Analytics Cloud. Together, these three offerings create a powerful
portfolio of solutions for marketers, operations professionals, and
distributed retail professionals who need to understand what media
channels are driving spend to their brand, whether phone calls are
resulting in positive business outcomes for the company, and which
high-value callers to retarget.
“Marketers are increasingly viewed as profit centers,
responsible for driving revenue,” said Guy Weismantel, EVP of
marketing at Marchex. “The power of caller-based Audience Targeting
comes from giving marketers another opportunity to identify
prospects most likely to result in a positive business outcome,
whether that’s a sale or an appointment.”
About Marchex
Marchex is a media and analytics company that connects online
behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog
or @marchex on Twitter (Twitter.com/Marchex), where
Marchex discloses material information from time to time about
the company, its financial information, and its business.
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version on businesswire.com: http://www.businesswire.com/news/home/20170720005268/en/
Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir@marchex.comorMedia Inquiries:March
Communications617-960-8896Marchex@marchcomms.com
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