Campbell Appoints Shakeel Farooque as Head of Digital & E-Commerce Organization
July 19 2017 - 4:00PM
Business Wire
Campbell Soup Company (NYSE:CPB) today announced the
appointment of Shakeel Farooque to the newly created role of Vice
President and Head of Digital and E-Commerce. Campbell plans to
accelerate the company’s digital and e-Commerce capabilities by
forming an e-Commerce unit representing all three Campbell
divisions in North America which Farooque will lead. Campbell has a
goal of generating $300 million in e-Commerce sales over the next
five years.
In this role, Farooque will build and lead the digital and
e-Commerce organization, focusing on scaling the company’s digital
marketing capabilities, creating an integrated e-Commerce approach,
driving innovation and developing a new supply chain model.
Farooque will be based at Campbell’s World Headquarters in Camden,
N.J., and report to Mark Alexander, Campbell’s President Americas
Simple Meals and Beverages, starting July 24, 2017.
“E-Commerce is a significant growth opportunity for Campbell,
and it represents the future of food commerce,” said Alexander.
“Only those who get there in a fast and smart way will win, and
Campbell intends to do just that. We have an accelerated strategy
to invest and grow in this space. It starts with talent. Shakeel is
a builder – a builder of organizations, ideas, partnerships and
solutions. That’s exactly what we need him to do here.”
Farooque brings both a consumer and technology focus across the
retail sector, previously working at companies like Kohl’s, eBay
and Amazon, Inc. He was most recently SVP of e-Commerce at Kohl’s
where he leveraged data to understand consumer behaviors and
spearheaded the design and execution of Kohl’s digital business
strategy. Farooque was responsible for transforming the
organization into a top player in omni-channel capabilities. While
at eBay, he overhauled the eBay Deals Program to increase
subscriptions and nearly tripled revenues in year one. At Amazon,
Farooque led global strategic planning and executed initiatives
enhancing long-term business performance across the U.S., Europe
and Asia.
Campbell recently outlined its plans to partner with leading
e-Commerce companies, such as the announced $10 million investment
and strategic partnership with online meal kit company Chef’d, and
steps it is taking to create a more flexible distribution system to
serve e-Commerce channels.
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real
food that matters for life’s moments.” We make a range of
high-quality soups and simple meals, beverages, snacks and packaged
fresh foods. For generations, people have trusted Campbell to
provide authentic, flavorful and readily available foods and
beverages that connect them to each other, to warm memories and to
what’s important today. Led by our iconic Campbell’s brand, our
portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8,
Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens and Garden Fresh
Gourmet. Founded in 1869, Campbell has a heritage of giving back
and acting as a good steward of the planet’s natural resources. The
company is a member of the Standard & Poor’s 500 and the Dow
Jones Sustainability Indexes. For more information, visit
www.campbellsoupcompany.com or follow company news on Twitter via
@CampbellSoupCo. To learn more about how we make our food and the
choices behind the ingredients we use, visit
www.whatsinmyfood.com.
Forward-Looking Statements
This release contains “forward-looking statements” that reflect
the company’s current expectations about the impact of its future
plans and performance on the company’s business or financial
results. These forward-looking statements rely on a number of
assumptions and estimates that could be inaccurate and which are
subject to risks and uncertainties. The factors that could cause
the company’s actual results to vary materially from those
anticipated or expressed in any forward-looking statement include
(1) the company’s ability to manage changes to its organizational
structure and/or business processes; (2) the company’s ability to
realize projected cost savings and benefits from its efficiency
programs; (3) the impact of strong competitive responses to the
company’s efforts to leverage its brand power in the market; (4)
the impact of changes in consumer demand for the company’s products
and favorable perception of the company’s brands; (5) the impact of
product quality and safety issues, including recalls and product
liabilities; (6) the risks associated with trade and consumer
acceptance of the company’s initiatives, including its trade and
promotional programs; (7) the impact of a changing customer
landscape, with value and e-commerce retailers expanding their
market presence, while certain of the company’s key customers
continue to increase their significance to the company’s business;
(8) the impact of changing inventory management practices by
certain of the company’s key customers; (9) the impact of
disruptions to the company’s supply chain, including fluctuations
in the supply of and inflation in energy and raw and packaging
materials cost; (10) the impact of non-U.S. operations, including
trade restrictions, public corruption and compliance with foreign
laws and regulations; (11) the ability to complete and to realize
the projected benefits of acquisitions, divestitures and other
business portfolio changes; (12) the uncertainties of litigation
and regulatory actions against the company; (13) the possible
disruption to the independent contractor distribution models used
by certain of the company’s businesses, including as a result of
litigation or regulatory actions affecting their independent
contractor classification; (14) the company’s ability to protect
its intellectual property rights; (15) the impact of an impairment
to goodwill or other intangible assets; (16) the impact of
increased liabilities and costs related to the company’s defined
benefit pension plans; (17) the impact of a material failure in or
breach of the company’s information technology systems; (18) the
company’s ability to attract and retain key talent; (19) the impact
of changes in currency exchange rates, tax rates, interest rates,
debt and equity markets, inflation rates, economic conditions, law,
regulation and other external factors; (20) the impact of
unforeseen business disruptions in one or more of the company’s
markets due to political instability, civil disobedience,
terrorism, armed hostilities, natural disasters or other
calamities; and (21) other factors described in the company’s most
recent Form 10-K and subsequent Securities and Exchange Commission
filings. The company disclaims any obligation or intent to update
the forward-looking statements in order to reflect events or
circumstances after the date of this release.
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Campbell Soup CompanyMegan Haney, 856-342-4978Megan_haney@campbellsoup.com
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