Prego Celebrates the Family Meal
July 17 2017 - 4:30PM
Business Wire
America’s Iconic Pasta Sauce Brand Brings
Together First-Generation College Students
Today, Prego introduced "Welcome to the Family," a heartfelt
demonstration of the powerful benefits of a family meal. For more
than thirty years, Prego has been bringing all kinds of families
together around the dinner table - from traditional to
non-traditional, old friends to newfound - to share delicious
tasting food, and in the process, breaking down social and economic
barriers and forging new bonds.
This Smart News Release features multimedia.
View the full release here:
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Inspired by the modern definition of family as a group connected
by common interest, experience or life-defining moment, Prego
brought together a group of sixteen first-generation college-bound
students from San Diego for a family dinner where they could share
their stories, struggles, successes and dreams. What unfolded at
the dinner table was the realization that together, their future
will be that much brighter.
"A Prego family meal has the power to create meaningful bonds,"
said Yin Rani, Vice President, Marketing Activation at Campbell
Soup Company. "When the conversation at the table is meaningful,
you're not as focused on the little things, like spilling crumbs or
a little pasta-sauce splatter. Bringing people together more often
to share a family meal is at the heart of Prego’s purpose."
College freshman are beginning one of the most formidable
chapters of their lives. For the thirty percent who are
first-generation college students, the transition is often even
more intimidating.
In partnership with Reality Changers - an organization based in
San Diego with the mission to provide youth with academic support,
financial assistance and leadership training to become college
graduates - Prego helped these students discover a new family that
can provide support, alleviate anxiety of the unknown college
experience, and share in the excitement around their upcoming
freshman year:
"A lot of first generation college students get this idea that
they are alone. The truth is, there are a lot of other students
going through the same thing. Family is everywhere. Anyone can
become a family," said Andrea B. who will be attending San Diego
State University this fall.
Watch the stories of these inspiring students and see how they
have come together to form a new family here. To learn more, head
to Prego.com.
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real
food that matters for life’s moments.” We make a range of
high-quality soups and simple meals, beverages, snacks and packaged
fresh foods. For generations, people have trusted Campbell to
provide authentic, flavorful and readily available foods and
beverages that connect them to each other, to warm memories and to
what’s important today. Led by our iconic Campbell’s brand, our
portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8,
Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens and Garden Fresh
Gourmet. Founded in 1869, Campbell has a heritage of giving back
and acting as a good steward of the planet’s natural resources. The
company is a member of the Standard & Poor’s 500 and the Dow
Jones Sustainability Indexes. For more information, visit
www.campbellsoupcompany.com or follow company news on Twitter via
@CampbellSoupCo. To learn more about how we make our food and the
choices behind the ingredients we use, visit
www.whatsinmyfood.com.
About Reality Changers
Reality Changers believes that college changes everything.
That's why we prepare low-income high-potential and high-performing
students for college through tutoring, leadership training, and
community service. Headquartered in a neighborhood described as
"the rotting core of America's Finest City [San Diego]" and in a
locality where less than 3% of adult residents hold four-year
degrees, Reality Changers has developed a nationally- recognized,
three-stage program that changes realities by building first
generation college students.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170717006191/en/
Campbell Soup CompanyAlexis Martin,
856-342-3931Alexis_martin@campbellsoup.comorHunter Public
RelationsBlaine Rueber, 212-679-6600brueber@hunterpr.com
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