The World's Largest Sparkling Water Brand Highlights
Devastating Effect of Single Use Plastic Bottles on
Humanity
AIRPORT CITY, Israel,
July 14, 2017 /PRNewswire/
-- SodaStream International Ltd. (NASDAQ:SODA), the No. 1
sparkling water brand in the world, has launched its new
environmental global campaign, "The Homo-schlepiens". The
video released today features Mayim Bialik, AKA Dr. Amy Farrah
Fowler from the hit TV series The Big Bang Theory, and
Kristian Nairn, AKA Hodor of the
legendary Game of Thrones.
See the video, visit https://youtu.be/Z-yfuSnUz6Q
Set in the future, "The Homo-schlepiens" features Mayim Bialik
as an anthropologist, recalling her first encounter with a
Homo-schlepien played by Kristian
Nairn. The story moves backwards and forwards in time to
reflect the harmful reality of plastic bottle consumption, a habit
that is hazardous to the planet and does not exist in the future.
The Museum of UnNatural History featured in the video, facilitates
spectacular cinematic encounters between Mayim and the last tribe
of plastic dependent species, the Homo-schlepien. As a real-world
neuroscientist and environmentalist, Mayim Bialik understands the
importance of staying hydrated in a way that's
eco-friendly.
Shooting of the campaign was brought forward as Bialik received
medical advice to rest her vocal chords for one month. "This
campaign has a powerful message and one that needed to be told
before I went on vocal rest," said Mayim Bialik. "More than one
billion plastic beverage bottles are used each day around the
world, the majority of which end up in our landfills, parks and
oceans devastating the environment and killing marine animals. Who
will speak for them and say enough is enough? I may have lost my
voice but I won't be silenced about this important message, the
world needs to find their voice and say 'no' to polluting plastic
bottles," she continued.
The Homo-schlepiens campaign was shot in Ukraine on a set designed to transport
audiences to a future free from plastic bottle pollution. The
integrated campaign uses PR and digital to embed an important
message while an interactive website allows users to discover the
world of the Homo-schlepiens and a more sustainable way of
life.
"Our new video, The Homo-schlepiens, shows how primitive it is
to hydrate with single use plastic bottles that pollute our Earth,"
explains Daniel Birnbaum, Chief
Executive Officer of SodaStream. "It's easy and economical to enjoy
water and delicious sparkling drinks made from tap water at home
and without having to pollute the planet. Using disposable plastic
bottles is a prehistoric habit that belongs to the past; it's high
time for the world to evolve and create a better future for our
children."
About SodaStream
SodaStream is the No. 1 sparkling water brand in the world and
the leading manufacturer and distributor of Sparkling Water Makers.
We enable consumers to easily transform ordinary tap water into
sparkling water and flavored sparkling water in seconds. By making
ordinary water fun and exciting to drink, SodaStream helps
consumers drink more water. Sparkling Water Makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks. The products promote health and
wellness, are environmentally friendly, cost effective, and are
customizable and fun to use. Products are available at more than
80,000 retail stores across 45 countries. To learn more about how
SodaStream makes water exciting and follow SodaStream on Facebook,
Twitter, Pinterest, Instagram and YouTube, visit
www.sodastream.com.
Media Contact:
Maayan Nave
Head of Global Communications
maayann@sodastream.com
+972-50-3635568
Video - https://www.youtube.com/watch?v=Z-yfuSnUz6Q
Logo -
http://mma.prnewswire.com/media/330492/sodastream_international_ltd__logo.jpg