PHOENIX, July 10, 2017 /PRNewswire/ -- For
decades El Concilio, a non-profit community-based social
service organization, has worked to improve the quality of life of
Latinos and other underserved communities in California's Central Valley. Now, El
Concilio's efforts will be enhanced through the help of
Toyota.
El Concilio was presented a new Toyota Highlander Hybrid at the
2017 National Council of La Raza (NCLR) Annual Conference and
National Latino Family Expo. The award was part of Toyota's
national inspirational campaign Juntos Somos Imparables, now
on its fourth stop on a national tour. The campaign features an
experiential art installation designed to inspire the Hispanic
community.
"The new car will enable our organization to expand community
outreach and facilitate transportation for the one-on-one visits to
patients in rural areas and those that face mental health
challenges," said Vanessa Hernandez,
case manager for Latino Behavioral Health of El Concilio said.
Since 1968, El Concilio has provided service to help create
self-sufficiency through counseling, referrals and education. The
organization also offers a wide range of programs from a preschool
program, to a health access transportation program, and rural home
visit program.
"Organizations such as El Concilio play an important role in
improving quality of life in rural areas through mobility,
providing necessary resources and helping people connect to vital
services," said Adrienne Trimble,
general manager, Diversity & Inclusion, Toyota Motor North
America. "Recognizing those who help to make our communities better
and inspire us is why we began our Juntos Somos Imparables
campaign earlier this year, and El Concilio is an excellent
example."
The Juntos Somos Imparables exhibit includes features
values such as "courage" and "perseverance" on license plates.
Participants select a value they embody and write the name of the
person who instilled that value in them, and replace the license
plate on the wall. The result is a collective mural of those who
have inspired the Hispanic community.
"This unique exhibit provides an uplifting message that reminds
us of those who have made a difference in our lives," stated Janet
Murguía, President and CEO of the NCLR. "By sharing inspirational
stories, we encourage the next generation to dream bigger. We thank
Toyota for its strong commitment to the Latino community, and its
long-standing partnership with NCLR."
Conference attendees are encouraged to share their inspirational
story in the Toyota booth area, and to post their experiences under
the hashtags #SomosImparables and #VayamosJuntos. Toyota's
celebrity spokesperson, five-time National Emmy Award winning
journalist, Neida Sandoval will be
on hand to share her own inspirational story and to encourage
everyone to celebrate their Juntos Somos Imparables
stories.
About NCLR
Since 1968, the National Council
of La Raza has remained a trusted, nonpartisan voice for Latinos.
The NCLR serves the Latino community through research, policy
analysis, and state and national advocacy efforts, as well as
community programs nationwide. The organization partners with
affiliates across the country to serve millions of Latinos in the
areas of civic engagement, civil rights and immigration, education,
workforce and the economy, health, and housing. The NCLR's mission
is to fight for an America where economic, political, and social
advancement is a reality for all Latinos.
About Toyota
Toyota (NYSE: TM) has been a part of
the cultural fabric of the U.S. and North
America for 60 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands. During that time, Toyota has created a tremendous
value chain as our teams have contributed to world-class design,
engineering, and assembly of more than 33 million cars and trucks
in North America, where we operate
14 manufacturing plants (10 in the U.S.) and directly employ more
than 46,000 people (more than 36,000 in the U.S.). Our 1,800
North American dealerships (nearly 1,500 in the U.S.) sold almost
2.7 million cars and trucks (2.45 million in the U.S.) in 2016 –
and about 85 percent of all Toyota vehicles sold over the past 15
years are still on the road today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society's most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people to move to more places.
For more information about Toyota, please
visit www.toyotanewsroom.com.
Media Contacts
María Rosa Collazo
República for Toyota
(786) 347-4785
Mcollazo@republica.net
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SOURCE Toyota Motor North America