SEATTLE, July 6, 2017 /PRNewswire/ -- Wunderman, the
leading global digital agency, today announced that POSSIBLE, a
multi-service digital agency, has joined its group. The
enlarged group will have the scale, expertise and global reach to
better meet the demands of global marketers today and in the
future. POSSIBLE, a WPP agency created in 2011, will continue to
operate as a standalone brand within Wunderman.
Global clients are today looking for much greater simplicity and
scale from their digital marketing partners to deal with a more
complex, fragmented and changing environment. With more
than 9,200 people in 200 offices in 70 countries, the enlarged
group will form one of the world's largest digital agencies,
offering clients access to strategic consultancy, creative talent,
technology expertise and data science in all major markets and
regions.
The partnership transforms Wunderman and POSSIBLE's offering to
provide clients significant experience around marketing automation
platforms, offshore production, performance media, mobile and CRM,
with specializations in customer experience, content, commerce,
data and health. Microsoft works with both POSSIBLE and
Wunderman in Seattle and will
benefit from leveraging the strengths of both networks around the
world.
The two agencies share a rich heritage of creativity and data
supported by significant business and digital transformation
capabilities and, in recent weeks, both agencies have launched
comprehensive commerce capabilities. Wunderman Commerce was formed
in partnership with Salmon, an award-winning ecommerce consultancy,
as its foundation, to develop digital strategies and implement
ecommerce technology platforms for clients, whilst POSSIBLE
acquired Amazon consulting specialist, Marketplace Ignition, to
help brands and retailers grow their business on Amazon and other
online marketplaces.
Technology partnerships will be at the heart of the combined
business with more than 2,600 technology experts across both
companies with specialisms in working with Adobe, Amazon, Google,
IBM, Marketo, Microsoft, Salesforce and Sitecore.
Mark Read, Wunderman's Global
CEO, said: "I've been closely involved with POSSIBLE since its
inception and have long admired the creative and strategic
excellence of its people. Clients today are looking for
simplicity and expertise and this move is designed to provide
both."
Shane Atchison, Global CEO of
POSSIBLE, shared: "Combining our deep and diverse
capabilities is exactly the kind of forward-thinking move that will
allow us to deliver business results for our clients."
About Wunderman
Wunderman is a global digital agency
whose mission is to inspire people to take action. It
is Creatively Driven. Data Inspired. In 2015,
industry analysts named Wunderman a leader in marketing database
operations as well as a strong performer in customer engagement
strategy and its creative work has won numerous awards globally.
Headquartered in New York, the
agency brings together 9,200 creatives, data scientists,
strategists and technologists in 200 offices in 70 markets.
Wunderman is a WPP company (NASDAQ: WPPGY). For more information,
please visit www.wunderman.com and follow
us @Wunderman.
About POSSIBLE
POSSIBLE, a WPP agency, is a
multi-service digital agency that moves brands by moving people. By
design, we are visionaries, innovators, and pioneers. Our strategic
capabilities are commerce, content, and customer experiences. We
back up every idea with real-world data and insights to create work
that makes a difference—and makes a measurable impact. With more
than 1,500 employees around the globe, POSSIBLE brings
results-driven digital solutions to some of the world's most
dynamic brands, including Microsoft, Procter & Gamble,
AT&T, adidas and ConAgra. POSSIBLE recently had a record year
with recognition of a total of 7 Cannes Lions. To learn more,
please visit www.POSSIBLE.com and follow us @POSSIBLE.
Contact
Martina
Suess
+1 (212) 210-3859
martina.suess@wunderman.com
Allyson Savage
+1 (415) 297-4163
Allyson.savage@possible.com
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SOURCE Wunderman