ReachLocal Study Suggests that Local Businesses Gain Greater Results by Combining Facebook Ads with Search Ads
June 29 2017 - 9:30AM
ReachLocal, a leader in powering online marketing for local
businesses and a part of the USA TODAY NETWORK, today announced the
results of a Q2 2017 study of over 1,000 local business campaigns
in five key verticals including healthcare, auto, home services,
professional services and specialty services. A key goal of the
study was to understand the interplay between the two most visited
digital media properties according to comScore: Facebook and
Google.
“Many of our clients still view social and search advertising as
separate marketing strategies,” said Joshua Markham, Senior Vice
President of Digital Media Products at ReachLocal. “However, when
businesses rely on only one marketing tactic, they are likely
missing out on consumers that are in different phases of their
buying journey. Consumers have different preferences for
consuming information online, and we see the combined approach
outperforming a singular effort.”
ReachLocal analyzed 1000 campaigns to see the impact adding
Facebook advertising had on their search advertising efforts. The
study suggests that local businesses gain greater results by
combining Facebook advertising with their search campaigns,
underscoring the power of a multi-faceted marketing approach. The
study revealed that ReachLocal search clients that added Facebook
ads realized:
- 57% lowered their cost per thousand impressions (CPM) across
Facebook ads and search ads
- Cost per click (CPC) improved 18% on average
- 83% of clients increased search advertising clickthrough rates
(CTR)
- 82% of clients lowered search advertising cost per click
(CPC)
For more details on the results, view the study infographic.
About ReachSocial AdsReachSocial Ads™,
ReachLocal’s flagship Facebook advertising solution, brings
together ad creative best-practices, robust audience targeting
options, expert campaign management, and measurable results. In
addition, access to social advertising experts, and ReachLocal’s
unique lead delivery services enable local businesses to quickly
respond, and increase lead conversion.
ReachLocal is a proud Facebook Marketing Partner, a select group
of companies recognized for their ability to drive exceptional
advertising and marketing results from Facebook.
About ReachLocalReachLocal, a USA TODAY NETWORK
company and a part of Gannett Co., Inc. (NYSE:GCI), helps local
businesses grow and better operate their business with
award-winning lead generation and conversion technology and expert
service. ReachLocal is headquartered in Woodland Hills, Calif. and
operates in four regions: Asia-Pacific, Europe, Latin America and
North America. For more information, visit www.reachlocal.com.
Media Contact:
Aimee L. Quemuel
Codey Communications
press@reachlocal.com
1-844-707-8955
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