Bazaarvoice Announces Brand Edge™ to Help Brands Accelerate Retail Channel Sales
June 27 2017 - 10:00AM
Bazaarvoice, Inc. (Nasdaq:BV), the provider of consumer-generated
content (CGC), advertising, and personalization solutions, today
announced Bazaarvoice Brand Edge™ to enable brand marketers to
collect consumer-generated content and distribute it to retail
e-commerce sites in the Bazaarvoice Network. The new solution puts
influential ratings and reviews in front of shoppers in the retail
channel and helps brands boost consideration and sales,
successfully launch new products and hear customer feedback.
Brand marketers rely on ratings and reviews to help drive retail
channel sales, improve SEO performance and launch new products, but
existing solutions require brands to install e-commerce software on
their companies’ web properties. Brand Edge is Bazaarvoice’s first
ratings and reviews solution that does not require e-commerce
implementation, enabling brand marketers to easily collect consumer
reviews and automatically distribute them to retail e-commerce
sites. With the extensive reach of the Bazaarvoice Network, brands
can place valuable ratings and reviews in front of shoppers at
multiple retail touchpoints.
“Within one month of launching Brand Edge, we went from zero
reviews to having content on every single one of our products at
one retail e-commerce site,” said David De Nino, director of
e-commerce at DS Laboratories. “In the four months after launch, we
saw sales grow 235%. Getting consumer-generated content in front of
shoppers played a big role in the growth.”
To complement Brand Edge, Bazaarvoice also offers sampling
services as an add-on option. Ideal for companies launching new
products or trying to accelerate review collection, sampling
clients can engage their own customers or use Bazaarvoice’s growing
shopper community, TryIt, to trial new products and collect
reviews.
Bazaarvoice Brand Edge offers a range of solutions to meet the
needs of brands of all sizes. All review content generated through
Brand Edge will undergo Bazaarvoice’s expert moderation and
advanced filters to ensure review content meets quality and
authenticity standards before distributing to retail sites. With
Brand Edge, companies can:
- Collect a high volume of consumer content:
Find shoppers, ask for their feedback, and collect it – even before
launching a new product
- Drive channel sales by reaching shoppers at many
retailers: Automatically distribute content to retail
channel partners in the Bazaarvoice Network
- Get insights into consumer sentiment: Listen
to customer feedback, learn what they love about your products, and
identify opportunities for improvement in a single dashboard
- Successfully launch new products with
sampling: Run sampling campaigns and generate feedback
from brand advocates or the Bazaarvoice TryIt community
“From small businesses to global enterprises, many brands
generate the bulk of their sales through their retail channels,
versus their own site,” said Gene Austin, CEO of Bazaarvoice.
“Brand Edge gives them much-needed tools to generate trusted
content and get it in front of consumers wherever they shop.
Additionally, retailers in our network are eager to receive
additional content from brands to cover more products and influence
purchase decisions.”
To learn more about Brand Edge and explore the best solutions to
meet your brand’s needs, visit brandedge.bazaarvoice.com
About BazaarvoiceBazaarvoice helps brands and
retailers find and reach consumers, and win them with the content
they trust. Each month in the Bazaarvoice Network, more than
one-half billion consumers view and share authentic
consumer-generated content (CGC), including ratings and reviews as
well as curated visual content, across 5,000 brand and retail
websites. This visibility into shopper behavior allows Bazaarvoice
to capture unique first-party data and insights that enable our
targeted advertising and personalization solutions.
Founded in 2005, Bazaarvoice is headquartered in Austin, Texas
with offices across North America and Europe. For more information,
visit www.bazaarvoice.com.
Media Contact:
Alison Kwong
Bazaarvoice, Inc.
512-551-6285
pr@bazaarvoice.com
Investor Relations Contact:
Linda Wells
Bazaarvoice, Inc.
415-872-3612
linda.wells@bazaarvoice.com
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