AMC Theatres® Begins Implementing Its Recliner-Renovation Rollout Strategy in the United Kingdom
June 26 2017 - 6:45AM
Business Wire
Three ODEON locations, Leeds-Bradford in
England, and Wester Hailes along with East Kilbride in Scotland,
have begun their renovations that will bring AMC’s proven theatre
renovation strategy, including popular plush power recliner
seating, in earnest to moviegoers in the UK
The recliner-renovation strategy that AMC Theatres® (NYSE:AMC)
(“AMC”) pioneered in the United States this decade is now headed
overseas. AMC announced today that construction has started at
three ODEON locations in the United Kingdom (ODEON Leeds-Bradford
in Bradford, England; ODEON Wester Hailes in Edinburgh, Scotland;
and ODEON East Kilbride in Glasgow, Scotland) on their full-theatre
renovations, with recliner seating expected to arrive later this
year.
These renovations represent AMC’s commitment to deliver its
proven, guest-favorite amenity strategy to its ODEON locations,
which were acquired at the end of 2016. Additional ODEON locations
will undergo similar renovations later this year. Approximately 25
ODEON theatres are expected to be offering recliner seating by the
end of 2018.
“It's full speed ahead in Europe, as AMC works to grow our
revenues and our earnings at our recently acquired theatres. One of
the key benefits of adding ODEON theatres to the AMC portfolio in
the fourth quarter of 2016 stems from our ability to deliver AMC’s
amazing and innovative guest experience to moviegoers in Europe.
Theatre renovations in Europe will introduce proven guest amenities
like plush power recliners, enhanced food and beverages and premium
sight and sound experiences,” said Adam Aron, CEO and President of
AMC. “That these first three locations are now underway is the
embodiment of a rapid commencement of our plan, and we are excited
about transforming in the immediate near term the movie-going
experience for our European guests. Better still, many more
enhanced theatres are soon to come.”
All three locations have been open for more than two decades,
without significant investment since opening. Upon completion of
the renovations later this year, all three theaters will feature
100 percent plush power recliner seating and ODEON’s full menu of
new food and beverage offerings.
On average, AMC locations that have received a similar recliner
renovation in the United States experienced an attendance growth of
more than 50 percent, in the first year of operations after the
recliners have been installed compared to the last twelve months
prior to renovations.
About AMC Entertainment,
Inc.
AMC is the largest movie exhibition company in the U.S., in
Europe and throughout the world with approximately 1,000 theatres
and 11,000 screens across the globe. AMC has propelled innovation
in the exhibition industry by: deploying more plush power-recliner
seats; delivering enhanced food and beverage choices; generating
greater guest engagement through its loyalty program, web site and
smart phone apps; offering premium large format experiences and
playing a wide variety of content including the latest Hollywood
releases and independent programming. AMC operates among the most
productive theatres in the United States’ top markets, having the
#1 or #2 market share positions in 22 of the 25 largest
metropolitan areas of the United States, including the top three
markets (NY, LA, Chicago). Through its ODEON subsidiary, AMC
operates in 14 European countries and is the # 1 theatre chain in
Estonia, Finland, Italy, Latvia, Lithuania, Spain, Sweden and UK
& Ireland. amctheatres.com
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version on businesswire.com: http://www.businesswire.com/news/home/20170626005421/en/
AMC Entertainment, Inc.Ryan Noonan,
913-213-2183rnoonan@amctheatres.com
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