SEATTLE, WA-(NewMediaWire - Jun 21, 2017) - Baristas Coffee
Company (OTC PINK: BCCI) announced that it has expanded its
advertising to target US Hispanic-Americans with Spanish TV spots
on Telemundo, Galavision, Fox Deportes, CNN Espanol, ESPN Deportes,
and Spanish speaking radio stations. The Spanish speaking
advertisements focus on Baristas White Coffee single serve cups
compatible with the Keurig 2.0 brewing system. TV and radio
commercial production is currently underway and the advertisements
are expected to begin running following the 4th of July.
Based on research from the National Coffee Association (NCA),
coffee consumption is stronger among Hispanic Americans than
non-Hispanics. Hispanic Americans appear to drink more premium
coffee types than non-Hispanics (46% drink gourmet coffee beverages
daily versus 29% of non-Hispanics). Also, daily espresso
consumption is higher among Hispanics (32% versus 11%).
As reported by Reuters Hispanic-Americans help drive growth in
U.S. coffee consumption, leading the way in growing coffee
consumption in the United States. Specifically, important is the
Younger Hispanic generations becoming key consumers in this
industry. 41% of Hispanic coffee drinkers fall within the
Millennial group (ages 18-24) compared to 26% of non-Hispanics.
This is especially important to Baristas White Coffee brand which
has experienced success in the 18 to 24 consumer markets.
Baristas recently kicked off a national multi-faceted
advertising campaign which combines digital display advertising,
Television, and Radio driving traffic directly to Amazon on Fox
News, CNN, ESPN, Food Network, Cosmopolitan Magazine and Sports
Illustrated. Also, Baristas has included a broad reaching
terrestrial (over the air) radio campaign on over 120 stations
nationally utilizing the top radio platform in the country. In
addition, Baristas added Spotify the worlds most listened to
streaming music to its campaign currently underway. This campaign
is the initial expansion of advertising and focuses exclusively on
the unique white coffee Keurig cups. A media plan has been
developed extending out over the next 6 months focusing on the
expanding Baristas White Coffee product line as well as other
Baristas products soon to be announced.
Barry Henthorn CEO stated: "The Spanish speaking Hispanic
population has previously been ignored by Baristas marketing
efforts. The data is undeniably compelling supporting Baristas
premium coffee has a place in the daily lives of
Hispanic-Americans. We expect to be able to differentiate Baristas
among other US brands by catering a segment of our advertising
specifically to this increasingly valuable consumer
segment."
Baristas partnered with Amazon, the most valuable retailer in
the United States, to offer the only White Coffee single serve cups
compatible with the Keurig® K-Cup® Brewing System 2.0 available
on www.amazon.com at: https://www.amazon.com/Baristas-White-Coffee-Single-Arabica/dp/B018VYS7YW/ref=sr_1_1_a_it?ie=UTF8&qid=1496872256&sr=8-1&keywords=baristas+white+coffee through
"Amazon Prime"
White Coffee is a rarity and is developed using a slow and low
heat roast that preserves a much higher caffeine level than a
traditional roast. Because the beans have been under-roasted, white
coffee has a lighter taste than traditional coffee and is described
as both neutral and nutty.
About Baristas Coffee Company:
www.baristas.tv Baristas is a national
Coffee Company that is recognized throughout the US. It currently
produces and sells coffee related products under the Baristas
brand. The Baristas White Coffee single serve cups compatible with
the Keurig 2.0 brewing system is the bestselling product in its
category. Baristas also markets other coffee related products.
Baristas gained mainstream exposure when it was the subject of
"Grounded in Seattle" the reality show special feature which aired
on WE tv. Baristas has recently refocused its business to focus on
its wholesale and direct to consumer coffee based products such as
single serve coffee pods compatible with Keurig 2.0 brewing system.
Baristas special "Espresso Blend" and its revolutionary "White
Coffee" have become strong sellers, with the lightly roasted 3X the
caffeine, "White Coffee" becoming the number one white coffee
Keurig compatible cup in the nation.