Toyota Kicks Off ‘Juntos Somos Imparables’ Series in Texas to Salute Latino Achievement at the NALEO 34th Annual Conferen...
June 19 2017 - 5:00PM
Toyota, the best-selling automotive brand among Hispanics since
2004, will highlight its new home north of the Dallas metroplex and
kick-off its inspirational ‘Juntos Somos Imparables’ (Together We
Are Unstoppable) campaign at the 34th annual conference of the
National Association of Latino Elected and Appointed Officials
(NALEO), taking place from June 22 to 24 at the Sheraton Dallas
Hotel.
The “Juntos Somos Imparables” campaign consists of
a national-level community engagement series that will take place
in the U.S. during 2017. “Juntos Somos Imparables” is aimed at
celebrating those who have made a difference in the lives of
Hispanics, and have inspired them to succeed and reach their
dreams. The campaign will come to life via an experiential area at
several events organized by key Latino national organizations.
Participants will be invited to approach an art
installation where they will find a wall covered with license
plates featuring specific values important for the Hispanic
community, such as “courage” and “perseverance.” Participants will
find a trait that they embody, and replace it with another license
plate featuring the name of the person who instilled such value in
them. As a result, participants will collectively create a mural to
honor the names of those who have inspired the Hispanic community
to persevere and achieve their goals. Attendees will also be
encouraged to share their inspirational story in the Toyota booth
area, and to post their experiences under the hashtags
#SomosImparables and #VayamosJuntos.
In addition, Toyota will showcase its new
state-of-the-art, North American headquarters in Plano, just north
of Dallas, with a tour for board members of NALEO, which represents
more than 6,100 elected officials at all levels of government. The
environmentally sustainable campus, which officially opens in July,
was built with the aim of achieving LEED Platinum status, the
highest certification from the U.S. Green Building Council. Toyota
will also participate in NALEO Annual Conference service project,
which will provide survival/wellness kits to Outlast Youth, a
nonprofit organization that aims at reducing and preventing
homelessness among Dallas-area LBGTQ young people by 2020.
“We’re delighted that this year’s conference is
coming to the city of Dallas,” commented Adrienne Trimble, general
manager of Diversity & Inclusion for Toyota Motor North
America. “We’re excited to showcase our new headquarters, honor
local leaders who have uplifted the Hispanic community, and given
back to our regional community.”
Toyota has selected 5-time National Emmy® Awarded
Journalist, Neida Sandoval to serve as the “Juntos Somos
Imparables” campaign celebrity ambassador. During her 37-year
career, she served as National Correspondent for Univision Network
and News Anchor for 23 years, including 15 years on its top-rated
morning show “Despierta America.” For two years, she worked as a
news anchor for Telemundo’s popular morning show “Un Nuevo Dia.” In
addition, she has a passion for humanitarian causes such as, St.
Jude Children’s Research Hospital, United Nations World Food
Program and SOS Children’s Villages among many others.
“I love this initiative to honor those who have
inspired us in life. I credit my parents with inspiring me to be
courageous, win over my fears and dream big. I want to give back by
motivating others to hand down these important values to future
generations,” Sandoval remarked.
Conference attendees, and all the Hispanic digital
community that follows the campaign, will have the chance to
celebrate their own “imparable” stories with Neida Sandoval via a
Facebook Live Chat on Thursday, June 22 at 4 p.m. ET/3 p.m. CT and
via a Twitter Chat on Friday, June 23 at 3 p.m. ET/2 p.m. CT.
“We would like to extend our appreciation and
thanks for Toyota’s partnership and support as the Presenting
Sponsor of the NALEO 34th Annual Conference,” said Arturo Vargas,
executive director of NALEO. “Toyota has continually demonstrated a
strong commitment to the Latino community.”
About NALEO The National
Association of Latino Elected and Appointed Officials (NALEO) is
the non-partisan leadership organization of the nation's more than
6,100 Latino elected and appointed officials. To learn more please
visit www.naleo.org.
About
Toyota Toyota (NYSE:TM) has been a
part of the cultural fabric in the U.S. and North America for 60
years, and is committed to advancing sustainable, next-generation
mobility through our Toyota and Lexus brands. During that time,
Toyota has created a tremendous value chain as our teams have
contributed to world-class design, engineering, and assembly of
more than 33 million cars and trucks in North America, where we
operate 14 manufacturing plants (10 in the U.S.) and directly
employ more than 46,000 people (more than 36,000 in the U.S.). Our
1,800 North American dealerships (nearly 1,500 in the U.S.) sold
almost 2.7 million cars and trucks (2.45 million in the U.S.) in
2016 – and about 85 percent of all Toyota vehicles sold over the
past 15 years are still on the road today.
Toyota partners with community, civic, academic,
and governmental organizations to address our society’s most
pressing mobility challenges. We share company resources and
extensive know-how to support non-profits to help expand their
ability to assist more people move more places. For more
information about Toyota, please
visit www.toyotanewsroom.com.
CONTACT:
María Rosa Collazo
República for Toyota
(786) 347-4785
Mcollazo@republica.net
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