NORWALK, Conn., June 16, 2017 /PRNewswire/ -- The Naked
Turtle White Rum is making a splash today, World Sea Turtle Day,
with the announcement of its 'Every Bottle Saves a Turtle'
initiative. Stepping up its efforts with long-term partner The Sea
Turtle Conservancy (STC), The Naked Turtle White Rum will now
donate a portion of its proceeds from each bottle made to the STC
to help save baby sea turtles. It is estimated that only one
out of every 1,000 sea turtle hatchlings actually survives into
adulthood*, and The Naked Turtle wants to help out everyone's
favorite flippered friends and improve that stat starting this
summer.
Experience the interactive Multichannel News Release
here:
https://www.multivu.com/players/English/8117351-diageo-naked-turtle-rum-every-bottle-saves-a-turtle/
The 'Every Bottle Saves a Turtle' program is as simple as it
sounds: for every bottle of the gluten-free, preservative-free,
five-times distilled rum made, The Naked Turtle will make a
donation to the STC to save a baby sea turtle hatchling. Helping
out the cause is as easy as picking up a bottle for some fun in the
sun this summer.
"The Sea Turtle Conservancy has had a great partner in The Naked
Turtle Rum since 2012," said David
Godfrey, STC Executive Director. "Over the last five years
we've saved 234,000 sea turtles together. This year – through the
'Every Bottle Saves a Turtle' initiative – we want to see that
number hit 500,000. That would be half a million sea turtles saved
through this partnership alone."
'Every Bottle Saves a Turtle' launches today in conjunction with
World Sea Turtle Day – an annual day to celebrate and raise
awareness for sea turtles and their endangered or threatened
status. The date for World Sea Turtle Day (June 16th) is also the birthday of the late Dr.
Archie Carr – who served as the
first scientific director of the STC – and was chosen to honor his
life's work. Much of what is known about sea turtles today is due
to his research and efforts, and he is also credited by many for
first bringing international attention to the dangers these marine
animals face.
"The Naked Turtle is all about good clean fun – in every sense
of the phrase," said Dorothy
DeVenecia, The Naked Turtle Rum Senior Brand Manager. "What
could be better than enjoying a Naked Turtle cocktail, knowing
you're helping save sea turtles at the same time? Our 'Every Bottle
Saves a Turtle' initiative makes doing good both easy breezy and
delicious."
As if adult rum lovers needed another reason to join the cause:
The Naked Turtle White Rum is one you can really feel good about
enjoying. It's crafted with quality sugarcane molasses and the
pristine waters of the U.S. Virgin
Islands, and this turtle truly is naked: unlike most white
rums, The Naked Turtle never touches the inside of an oak barrel,
giving it a noticeably smooth finish. It should be enjoyed the same
way baby sea turtles should be looked after: responsibly.
So, why should anyone care? Sea turtles are an indicator
species, which means that when they're doing swimmingly, it's
likely that most marine life is as well. That's why Naked Turtle
wants to help the STC make every beach naked. (No, not that
kind of naked.) Beaches stripped of litter and debris make it
easier for nesting sea turtles to lay their eggs and hatchlings to
make it safely to the ocean. Throughout the summer, The Naked
Turtle will be coordinating several beach cleanups to help
coastlines shed some of that litter, so stay tuned for more news
this season on how you can join in.
Help spread the word on Instagram and Facebook by sharing your
'shell-fies' with The Naked Turtle Rum and using
#SipNakedSaveTurtles with @NakedTurtleRum. It's
turtley up to you to be safe this summer, so make sure you sip
responsibly.
The Naked Turtle White Rum can currently be found statewide in
FL, NC, SC, HI, TX, LA, MA, RI, MD, DE, NJ, NY, DC and in CT
beginning summer 2017! For more detailed locations, check out the
'Where to Buy' feature on NakedTurtle.com.
*Source: The Sea Turtle Conservancy
About The Naked Turtle White Rum
The Naked Turtle White Rum is distilled five times with quality
sugarcane molasses and the pristine waters from the U.S. Virgin Islands. It is then bottled
"Naked" which means it never touches the inside of an oak barrel
for a crystal clear finish and bright, delicious taste. The Naked
Turtle Rum is gluten-free, preservative-free, and
award-winning.
Since its start in 2012, The Naked Turtle has been a proud
partner of the Sea Turtle Conservancy to aid sea turtle
conservation efforts around the world. Now, for every bottle
of The Naked Turtle White Rum 750mL, 1.0L, & 1.75L sizes made,
a donation is made to the STC to save a baby sea turtle.
Keep up with The Naked Turtle White Rum on Instagram
(@NakedTurtleRum) and on Facebook (www.facebook.com/NakedTurtle)
and learn more at www.NakedTurtle.com.
About The Sea Turtle Conservancy (STC)
The Sea Turtle
Conservancy is the oldest and most accomplished sea turtle
organization in the world. Based in Gainesville, FL, the STC was founded in 1959
by Joshua B. Powers in response to
renowned ecologist Dr. Archie Carr's
award-winning book, The Windward Road, which first alerted the
world to the plight of sea turtles. Since its founding, the STC's
research and conservation initiatives have been instrumental in
saving the Caribbean green turtle
from immediate extinction, as well as raising awareness and
protection for sea turtles across the globe with nearly 50 years of
experience in national and international sea turtle conservation,
research and educational endeavors. The organization began its work
in Costa Rica, but has expanded
its research and conservation efforts throughout Central America and the Wider Caribbean.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness. Diageo is listed on both the New York Stock
Exchange (DEO) and the London Stock Exchange (DGE) and its products
are sold in more than 180 countries around the world. For more
information about Diageo, its people, its brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow @Diageo_NA on Twitter for news and information about
Diageo North America.
Celebrating life, every day, everywhere.
MEDIA
CONTACTS:
|
|
Jim Sias,
Diageo
|
Joe Guagenti,
Taylor
|
Jim.Sias@diageo.com
|
jguagenti@taylorstrategy.com
|
646-223-2305
|
212-714-5711
|
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/summer-goals-sip-naked-save-turtles-300475146.html
SOURCE The Naked Turtle White Rum