TORONTO,
June 13, 2017
/CNW/ - SPOT COFFEE (CANADA) LTD. (TSX-V: SPP) ("SPoT" or the
"Company") is proud to announce that the acclaimed starting
outside linebacker for the National Football League's Buffalo
Bills, Lorenzo Alexander, will be
joining SPoT Coffee as its official brand ambassador.
Mr. Alexander will be appearing at "meet and greet"
functions in six different SPoT cafes in the Buffalo area and
neighbouring towns over the course of six months starting this
summer. These functions will give patrons of SPoT the opportunity
to make a personal connection with the Buffalo Bills' newest star
defensive player. The dates, times and locations will all be
announced by the Company via SPoT Coffee's social media channels,
which are all available on the Company's official website
www.spotcoffee.com.
Mr. Alexander began his professional football career in
2005 with the Carolina Panthers and has played for several National
Football League teams over the years including the Baltimore
Ravens, Washington Redskins, Arizona Cardinals and Oakland Raiders.
He was selected as the Defensive MVP of the 2016 Pro Bowl and
subsequently signed a two-year contract with the Buffalo Bills that
commenced in 2017.
Mr. Alexander is the founder and president of ACES, a
foundation dedicated to implementing collaborative community
programs to help youth realize their true value and capabilities.
ACES programs strengthen accountability, address academic
weaknesses, promote emotional and spiritual health, and encourage
athleticism.
"SPoT shares Mr. Alexander and ACES's common belief in the
spirit of fair play, academic excellence and personal growth," said
Miss Laura Lee Lawrence, Spot
Coffee's Public Relations Manager. She also added: "We are very
proud to donate to ACES and further support its efforts to
encourage young men and women take pride and serve as mentors to
the youth in their community. We feel greatly rewarded in
joining forces with Mr. Alexander to promote the remarkable work he
has done in the NFL, in ACES, and in his community."
About SPoT Coffee
SPoT Coffee trades on the TSX Venture Exchange under the
symbol SPP. SPoT designs, builds, operates and franchises community
oriented cafés and express cafés in New
York State. SPoT's community cafés provide its customers
with the highest quality service, signature made-to-order meals and
award-winning micro-roasted coffee. Each SPoT café is distinctively
designed to suit its local neighbourhood, creating a warm and
friendly gathering place for the community. SPoT's commercial
business focuses on the sale of roasted coffee beans to food
service and grocery chains, business offices and third party
resellers such as universities and hospitals.
Forward Looking Statements
Except for statements of historical fact relating to
the Company, certain information contained herein constitutes
forward-looking statements. In particular, forward-looking
information in this press release includes, but is not limited to,
the potential use of proceeds of the financing that is the subject
of this release. Although we believe that the expectations
reflected in the forward-looking information are reasonable, there
can be no assurance that such expectations will prove to be
correct. We cannot guarantee future results, performance or
achievements. Consequently, there is no representation that the
actual results achieved will be the same, in whole or in part, as
those set out in the forward-looking information.
Forward-looking statements are based on the opinions
and estimates of management at the date the statements are made,
and are subject to a variety of risks and uncertainties and other
factors that could cause actual events or results to differ
materially from those projected in the forward-looking statements.
The forward-looking information contained in this news release is
expressly qualified by this cautionary statement. Except as
required by applicable securities laws, the Company undertakes no
obligation to update forward-looking statements if circumstances or
management's estimates or opinions should change. The reader is
cautioned not to place undue reliance on forward-looking
statements.
Neither TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of the release.
SOURCE Spot Coffee (Canada)
Ltd.