HOFFMAN ESTATES, Ill.,
June 5, 2017 /PRNewswire/ -- Regatta
Great Outdoors, Britain's largest
outdoor and leisure clothing company, makes its official U.S.
retail store debut exclusively at Sears with shops inside 11 Sears
locations throughout the New England area.
"Our members' tastes change quickly so we are always looking for
partners who can help keep our assortment fresh," said David Pastrana, president of Sears Apparel.
"Regatta is a long-established apparel leader that knows its
customer well and was selective about who they made their U.S.
debut with. Sears is proud to be Regatta's exclusive home and we
welcome American shoppers to discover this great brand."
Based in Manchester, England,
Regatta Great Outdoors brings its unique approach to active,
performance, outdoor, and leisure wear stateside for the first
time. With offerings in the men's and women's categories, Regatta's
goal is to enable people to live happier and healthy lives through
great times spent outdoors. The company was established in 1981 and
quickly became one of Europe's
most popular outdoor clothing, footwear and equipment brands.
Regatta's values are similar to those of Sears: quality, value, a
design-focus and passion for the customer.
"We chose Sears for our American debut because their customers
align well to the type of enthusiasts who have fallen in love with
the Regatta brand in Britain and
across Europe," said Keith Black, CEO of Regatta Great Outdoors.
"With its seasonality, vast outdoor adventure and leisure options,
New England is the perfect region to introduce the brand."
Following recent launches of the R1893, Simply Styled and Simply
Emma brands, Sears continues to offer its current members new
offerings like Regatta, while inviting new customers to explore its
wide-ranging assortment that brings new life to everyday looks.
The Regatta Great Outdoors collection is now featured in 1,800
square foot shops inside the following Massachusetts Sears
locations: Saugus, Burlington,
Auburn, Peabody, Braintree, Natick and Hyannis, as well as
Salem and Nashua, N.H., Warwick, R.I., and South Burlington, Vt.
The Regatta collection will be available on Sears.com
starting this fall. For the latest fashionable clothing options
from Sears, visit sears.com/apparel.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading integrated retailer
providing merchandise and related services and is part of Shop
Your Way, a social shopping experience where members have the
ability to earn points and receive benefits across a wide variety
of physical and digital formats through
shopyourway.com. Sears, Roebuck offers its wide range of home
merchandise, apparel and automotive products and services through
Sears-branded and affiliated full-line and specialty retail stores
in the United States and Canada. Sears, Roebuck also
offers a variety of merchandise and services through sears.com,
landsend.com and specialty catalogs. Sears, Roebuck offers
consumers leading proprietary brands including Kenmore,
Craftsman, and DieHard -- among the most trusted and preferred
brands in the U.S. The company is the nation's largest
provider of home services, with more than 14 million service and
installation calls made annually. For more information, visit the
Sears, Roebuck website at www.sears.com or the Sears
Holdings Corporation website at www.searsholdings.com.
About Regatta
The Regatta group of outdoor clothing brands is the largest group
of outdoor brands in the UK. Since 1981 the group has established
Regatta as the nation's best loved outdoor clothing and footwear
brand and since the mid-1990's the brand has become enormously
popular across Europe and beyond.
Family owned by the Black family, the group has a highly valued
reputation for creating great quality and extremely good value
outdoor product. The Group is especially proud of its ethical
trading stance, working closely with its global supply chain to
ensure its products are made to the very highest of standards
without compromising the health and safety of its workers and
workers within its supply chain.
MEDIA CONTACT:
Fay Milman/Fingerprint
Communications
310.276.6500/ Fay@Fingerprintcom.net
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SOURCE Sears, Roebuck and Co.