CANTON, Mass., June 1, 2017 /PRNewswire/ -- Baskin-Robbins,
the world's largest chain of specialty ice cream shops, recently
conducted a survey* that reveals just how much dads use ice cream
as a parenting technique compared to moms. The study also shows the
role ice cream plays in bringing families together.
In time for Father's Day, the
survey unveiled many unique findings around dads and ice cream,
including:
- Dads Use Ice Cream to Incentivize – Dads are almost 75
percent more likely than moms to use ice cream to bribe their kids
to do something they don't want to do, such as a chore
- Ice Cream is a Peacemaker – Dads (77 percent) are more
than twice as likely as moms (30 percent) to use ice cream to
resolve a conflict or argument
-
- More than half of dads (51 percent) have used ice cream to
resolve an argument with their spouse
- Ice Cream as a Pick-Me-Up – Nine out of 10 dads give
their children ice cream when they are feeling sad or disappointed
to help cheer them up
- I Scream, You Scream – Almost all parents (96 percent)
agree that ice cream is a great treat to enjoy with their family
and friends
- Sneaking a Pint – One in five dads prefer to eat ice
cream when their spouse is not around, and almost one-quarter of
dads want to have some alone time this Father's Day
"We love to see just how much ice cream plays a role in dads'
and their children's lives, and in bringing families together,"
said Carol Austin, Vice President of
Marketing for Baskin-Robbins. "That's why we're so excited to have
a special lineup of ice cream treats that will help our guests
celebrate Dad all month long. We know dads and their families will
enjoy our new June Flavor of the Month, Made with TWIX®
Bars, and we're excited to offer our Cold One Cake, which
celebrates dad in a fun and frosty way."
Baskin-Robbins is kicking off the summer season with a lineup of
frozen desserts that will keep guests cool throughout the hot
summer days. Starting today, guests can enjoy the new June Flavor
of the Month, Made with TWIX® Bars, which
features caramel and chocolate malt ice cream, TWIX® bar
cookie pieces, chocolate flakes and a caramel ribbon. This classic
candy bar flavor can be enjoyed by the scoop in a cup or cone.
Also launching today is the new Praline Pecan Cookie,
which is inspired by Baskin-Robbins' signature Pralines 'n Cream
flavor and combines all of the same flavor elements in a delicious
cookie. The Praline Pecan Cookie can be combined with any ice cream
flavor as a Warm Cookie Ice Cream Sandwich or a Warm Cookie
Sundae.
This month, Baskin-Robbins is also offering a variety of ice
cream cakes to help celebrate seasonal occasions, including
Father's Day and Graduation Day. The
following cakes can be customized to feature Dad's or your special
grad's favorite ice cream and cake flavor combination, and can be
ordered in-store or online:
- New! OREO® Cookie Ganache Cake: An
elegant and decadent cake featuring an
OREO®-infused chocolate frosting, topped with a
mouthwatering ganache, and alternating goodness of OREO®
cookies, frosting rosettes and chocolate triangles
- The Cold One Cake: This returning favorite, shaped like
a mug, says cheers to Dad in a flavorful and frosty way that will
help him kick back, relax and celebrate his day
- Cap & Diploma Cake: A classic graduation design,
this cake features a mortarboard cap and diploma, rose buds, a
chocolate drizzle, a fudge border and can be customized with a
grad's school colors
For more information about Baskin-Robbins' wide variety of
premium ice cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Instagram
(www.instagram.com/BaskinRobbins).
®/™ TWIX is a registered trademark of Mars, Inc. ©Mars,
Incorporated. Used under license by
Baskin-Robbins.
OREO is a registered trademark of Mondelēz International group,
used under license.
*Survey Methodology: This online survey was conducted
on April 20, 2017 through
April 27, 2017 among a representative
sample of 1,000 parents of children between the ages of 2 and 12
years old by Toluna, an independent research provider, under the
guidance of RF|Binder's research team. The results are nationally
representative according to the U.S. Census Bureau statistics to
accurately reflect the gender, age and region of the U.S. general
population.
About Baskin-Robbins
Baskin-Robbins is the world's largest chain of ice cream
specialty shops, providing guests with a wide array of ice cream
flavors and delicious treats at more than 7,800 retail shops in
more than 50 countries around the world. The brand was founded by
two ice cream enthusiasts whose passion for ice cream led to the
creation of many iconic ice cream flavors including Pralines 'n
Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today,
Baskin-Robbins has more than 1,300 ice creams in its flavor
library, and also offers custom ice cream cakes, frozen beverages
and the Polar Pizza® Ice Cream Treat. Its franchised
ice cream shops serve as places where people can connect and create
special memories while they explore a wide array of flavors,
including a new Flavor of the Month every month. Headquartered in
Canton, Mass., Baskin-Robbins is
part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of
companies. For more information,
visit www.BaskinRobbins.com.
Contact:
Justin
Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins